How Technologies are Helping for Business Plan

Today, eCommerce startups are perhaps the hottest companies in the entrepreneurial sphere and for good reason. Consumers expect to be able to buy virtually everything online, which isn’t something that’s going to change anytime soon. Moreover, eCommerce businesses that aim to use technology to make their customers’ lives easier, are the ones most likely to catch an investor’s eye. First, however, they need to make themselves known.

Contents

Using Technology to promote your eCommerce startup

There are many reasons why entrepreneurs should embrace new technologies and digital platforms, including easy access to online marketing channels which is perhaps the most compelling reason of all.

For a company manager, most of the time your financial situation and getting your projects financed are undoubtedly at the forefront of your mind. Yes, raising capital can be one of the hardest challenges any entrepreneur has to accomplish — it needs patience, knowledge, imagination, and indeed, a touch of luck.

But there are lots of emerging tools, applications, and websites that seek to help company owners create relationships, attract customers and expand their brands — and it just takes perseverance and the desire to share a story, and pick the best medium for your product or service.

Internet is the most critical conduit of communication

We all have direct access to — and that’s why it’s the first step to get the business message out and what you have to say is exclusive, extraordinary, or even disruptive.

Yet, would you take it any further? Through being an active participant in business blogs and forums; entering various networks intended to help connect entrepreneurs with funders (try Angel.co or Gust); and several other social networking events, you will communicate with people you’d be unable to encounter in real life. And these people may ultimately be donors, advisors, or collaborators, or even a mix of them.

Online tools and helpful Places for the Busy Entrepreneur

There are far more opportunities for entrepreneurs in this day and age to manage their finances and build solid financial planning than ever before — there’s everything from holistic strategies like Mint.com, iBank, MoneyDance, electronic debt calculators and applications tailored to help you assess your future funds and capital.

They range from project management tools to websites such as Fiverr and oDesk, where it’s easy to find low cost but skilled professional assistance for every part of the star. The startup that a business either doesn’t have the knowledge base to handle or the resources.

Enterprising in a Social Networking

The use of social media is one of the most common vertical marketing strategies – but it’s still something that developers and startup founders usually ignore. But this is a mistake — social networking sites can be a fantastic way to collect funds and link to prospective buyers.

There is a range of online apps and social networking platforms to help connect company owners and businessmen with possible funding sources — but of course, you need to know where to look, which networks better fits your market, and how to build up profiles to attract prospective investors.

Online crowd power: Number strength Contributions

Don’t necessarily have to come from the major venture capitalists. For example, there are crowdfunding applications and websites like Kickstarter, Lending Club, and Indiegogo that encourage people with brilliant ideas to share them with the public, who are then able to vote with their dollars basically.

In reality, there are more than six hundred crowd-based projects around the world, raising billions of dollars per year collectively. Including more cash in your wallet, crowdfunding also provides other future benefits.

Final Word

The social media exposure and future ads that could come from a well-crafted profile and pitch on various platforms could end up costing more than any long-term funding — there’s nothing like some strongly educated optimistic advertisement. That said, to be popular on such platforms requires an interesting narrative and an initial community of backers to get the message out — so spending time connecting on social media, creating a persuasive profile, or even gaining support before you begin a serious campaign could be useful.

Was this article helpful?

YesNo