Is the SEO Services Pricing Worth the Investments?
You probably have heard of search engine optimization. It is one of the most popular digital marketing strategies used by many agencies in Singapore. Now, whether you are deciding to get SEO services soon or you are having doubts, you are probably wondering if SEO is really that important for your business.
For starters, getting digital marketing services is not entirely a small feat. You will likely spend some funds (if you haven’t yet that is) when improving your website’s SEO. In that regard, we will share with you why SEO services pricing is a worthwhile investment.
First, let us dig deeper into what is SEO
What is SEO?
Search engine optimization or SEO is a digital marketing strategy wherein the goal is to increase organic traffic and engagement on your website through improving its rank on search engine results as well as provide redirections from other websites so prospective consumers will be able to navigate to your website. There are various techniques included in SEO and they are collectively called SEO services. Below are some of them:
Onsite SEO refers to the set of techniques applied to the website so it would have an improvement in terms of search rankings and user engagement. There are many other practices under onsite SEO. Most of the time, an SEO company in Singapore will offer these services as a package. Here are some of them:
- Keyword mapping
“Keyword” is a crucial term when it comes to search engine optimization. As the name suggests, it is a word or a group of words that serves as a key towards online visibility.
Search engines like Google and Bing are using these keywords to suggest results to users’ searches. Thus, putting keywords strategically into the website’s content will increase the chances of getting these search engines to put your pages on the first page of search results. This way, online users will be able to see your pages first, making more chances for organic traffic. Without the proper keyword mapping, search engines will find it difficult to index your pages, not to mention suggest them in search results.
- Metadata Optimization
Metadata is a small piece of information that can be seen on a search engine results page (SERP). Metadata is typically composed of titles (the larger text that is clickable) and meta descriptions. Both of these must be optimized to gain a higher position in a SERP. Similar to keyword mapping in content, the meta title and meta description must bear the appropriate keywords for proper indexing. It is also important that they follow the suggested character count so they will be readable for online users, making it among the most crucial of SEO services.
- Website Design
Website design is an integral part of search engine optimization. An SEO agency might even have a separate department for website design to meet their clients’ needs for building ecommerce websites. This is composed of planning and implementing the layout for the website’s content (images, videos and text), trimming images and videos to decent resolutions that will not compromise the page speed, and managing the font style, font size, colour schemes and other elements to improve readability and page speed.
Although onsite SEO is crucial, it cannot and should not stand alone. Offsite SEO must always back your onsite efforts. Offsite search engine optimization is composed of link building activities. The main purpose is to draw online users from other websites to your website through backlinks.
Social Media Marketing
An SEO company in Singapore might also offer social media marketing among their SEO services. This digital marketing technique utilises social media platforms and marketing tools to drive organic traffic to your website.
How is the price of SEO services in Singapore?
The common question for most company owners seeking SEO services is whether they would spend so much on SEO. The next question is of course, “Will it be worth it?”. To answer these questions, we should first look at the competence of SEO services in Singapore.
There are also various ways to get SEO services for your business. You can consult a freelance SEO specialist to help you with basic SEO while you can find an SEO agency to help you with more complex strategies. SEO services pricing varies depending on the credentials of your chosen partner.
Is the prize worth the price?
Wondering if getting SEO services will be worth it? We opted to list the benefits of search engine optimization that will help you assess if you are putting your funds in the right investments.
- High Organic Traffic
When more online users visit your website, you will more likely get prospective buyers. With the help of efficient website design, your visitors will be redirected to the pages where you want them to go, influencing them to buy your products or support your initiatives.
- Good Ranking on Search Results
The end goal of search engine optimization is of course, for your website to rank on the first page of search results. This will, in turn, improve your online visibility to an excellent degree.
- Stable Ranking in the Long Run
Studies show that most websites ranking on the top of search results are old websites. That does not mean you don’t have a chance. As with other rankings, it tends to shift as time goes by. Thus, when you start early, you’ll have a better and more stable rank in the long run.
SEO services are not a small investment. To make the most out of your investment, choose the best SEO company in Singapore now!