Top 5 Digital Marketing Strategies To Promote Your Vape Business
The compound annual growth rate for the vape business is 23.8%, which means that the industry is intended to grow despite the unstable economic conditions. The vaping industry is still at its nascent stage, so involved businesses are pretty much learning through their experiences and projections. Strict, along with some tight marketing guidelines, makes vape business marketing tricky. To top it all, even social media platforms have their fair share of regulations to control vape ads.
So when it comes down to digital marketing, all the big doors to attracting traffic are practically shut. It leaves marketers wondering if there is enough opportunity online for them. Interestingly, many businesses are still able to get the desired online turnover. Here is a rundown of the top five marketing strategies that could change your online vape business game altogether.
1. Focus On Your Website
The first and most crucial aspect of marketing is the face value of your business. In the digital world, it is your website. Your business site’s composition and structure dictate professionalism and a contributing factor to optimization. The minutest details of site crafting play a critical role in search engine ranking. Indexing can substantially improve by the strategic placement of links, navigation, style, and site design.In present times, it is somewhat easy to watch a tutorial to create a workable website. A professional, however, can use the W3C compliance standard to improve indexing. A simple, clean coding can increase your website speed and performance.
Another crucial factor to consider is to use optimal image size. You may want to compress the pictures to improve the loading speed. At the same time, buyers usually prefer to view the details of the vaping gear. So, maintain both the aspects you may want to get high-resolution images that sustain quality even after downsizing.
2. Give Before You Get
A simple, age-old growth formula suggested by Napoleon hill in his book ‘think and grow rich’ is applicable in the digital age. As a brand, when you start creating value, the content you create can travel faster than any other advertising form. Building a credible blog on your website can serve you in multiple ways. Most importantly, users tend to share valuable content that could turn massive traffic to your website. At the same time, you can also use the blog to create an inbound link to your shop page. Users are often seeking the right sources to learn about vaping gear, types of smok coils, technology, innovations.
Even though creating quality blog posts could also mean extra expenses, it is a futuristic approach to positive brand imaging.
3. Try Pull Marketing on Social Media
Most of the social media platforms do not have a clear policy for vape products. They would usually keep rules similar to traditional nicotine delivery systems. Therefore you can not place any direct advertisement with them. Some of them have stringent regulatory norms even for building a business page. But that does not mean that you cannot use these platforms to your business advantage.
Instead of a push market, try an alternative approach to pull marketing. This may work well for the vape business to increase product attractiveness by encouraging more users, customers, and influencers to post pictures and content related to the brand name. Creating loyalty programs and attractive giveaways is another way to create buzz.
4. Utilize Marketing Data
Through content marketing and influencer programs, you can generate a lot of traffic to your website. But the chances are rare that the people would make purchases at one go. At the same time, these visitors can also turn out to be your potential customers. Normally businesses deploy a funnel marketing strategy to re-advertise to such potential buyers. But with limited advertising options, a vaping marketer might have to follow the procedure manually.
Download google analytics to study the visiting patterns on your website. You may also require some plugin to capture the information about visitors. The collected data can help you market individual products through direct mailing. You can use apps like mail chimp to gather the visitor’s details at a click of a button. Email marketing can work excellent for increasing customer awareness. Also, remember that the messages you send are inline with the regulations concerning vape businesses.
5. Register With Directories and Other Platforms
Gladly, vaping has evolved as a culture over the past couple of years. Several platforms dedicated exclusively to cater to vape enthusiasts can serve as an excellent platform for marketing. A marketer can bank on the opportunity to run different programmatic and display ads on such websites. You can use exclusive software to plan and place such adverts or bid on websites with vape-related blogs.
The Bottom Line
At one glance, marketing for vaping products may seem complicated. But it is all about finding alternative approaches. Once the businesses get a heck of what works and whatnot, it will be rivetingly beneficial. Marketing is the game of risk and evaluation, for the vape business who learn this art can practically earn a competitive advantage over the competition.