Giveaways and contests have long been a popular marketing tactic for engaging audiences. When incorporated into a link building strategy, they can also be an effective method for earning high quality backlinks.
The exposure and buzz generated by giveaways presents websites and influencers natural opportunities to reference your contest as they promote it to their own audiences.
Well-structured giveaways offer multiple link building advantages:
As mentioned on StartupNoon, 25% of SEO budget allocated to links in the US goes toward giveaway and contest campaigns due to their powerful ROI.
Follow these tips for maximizing links from your next giveaway:
Offer Enticing Prizes
Promote Creatively
Make Sharing and Following Easy
Announce Winners to Sustain Momentum
Rally your audience around exciting prizes while activating your networks for maximum exposure. Contests convert visitors into links when executed creatively and strategically.
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