15 biggest SEO trends of 2023
The SEO industry is utterly volatile and keeps evolving every day. As Google keeps updating its algorithm, new SEO trends emerge in the industry. Most learners get into a digital marketing course expecting to learn a lot about SEO, among other things. But before you enrol in a digital marketing course and learn about the art of search engine optimization, you should learn about the SEO trends to dominate the industry in 2023.
Table of Contents
1. Keyword research
Keyword research remains one of the most important SEO trends, even in 2023. But the purpose of keyword research is no longer ranking on top. Keywords are now useful for SERP marketing and must be implemented across all channels, including websites, blog posts, social media, and videos. Targeting keywords with less competition and moderate search volumes has become crucial.
2. Voice Search
Voice-activated search assistants like Siri, Cortana, and Alexa are becoming more popular in recent years. As more internet users adopt these technologies, businesses must focus on optimizing content for voice search. In fact, around 71% of people will use voice search instead of typing a search query.
Therefore, one of the SEO trends in 2023 will be formulating your content structure in how people speak. Instead of “digital marketing info,” you need to optimize your content for “what is digital marketing.”
3. Mobile-First Indexing
By 2025, more than 75% of users will be browsing the internet from mobile devices. Therefore, mobile-first indexing will be one of the latest SEO trends. Mobile-first indexing will aim to give preference to websites optimized for mobile devices. To prepare your website for mobile-first indexing, a responsive web design will be required.
4. Structured Data
One of the most important SEO trends of 2023 will be using structured data to improve visibility and search rankings. Since Google will focus on refining its search results algorithm, the use of structured data will become a necessity. A digital marketing course will equip you with integrating structured data on your website.
5. Fresh Content
Even in 2023, one of the best ways to make your SEO strategy stay ahead of the curve is by producing fresh and relevant content. Since Google is attracted to new content, it will prioritize websites that are regularly updated.
Due to a strong push towards localized search results, local businesses will gain more traction from Google. Instead of global entities, producing country-specific content will be one of the top SEO trends of 2023. If you plan to target local audiences toward your business, you must become more specific by adding the name of the city, country, or state to rank higher.
7. Long-Form Content
One SEO trend that will help you beat competitors in 2023 is long-form content. Producing relevant long-form content for your website consistently will work in your favor. Long-form content can cross the 2000-word mark and reach 3000 to 3500 words.
8. Influencer Marketing
To leverage SEO trends in 2023 to the maximum extent, you must focus on influencer marketing. Businesses can easily leverage the already-established follower base of influencers to improve their visibility. Influencer marketing is cheaper and delivers faster results than traditional marketing methods. Therefore, incorporating influencer marketing in your SEO efforts will bring you positive results.
Before proceeding to the next trend, brush up on the basics of digital marketing here: https://www.youtube.com/embed/ICrvg4INL4c.
9. Core Web Vitals
Core web vitals can be classified as metrics that will remain important for your SEO strategy in 2023. It will focus on factors like loading speed, visual stability, and interactivity that influence user experience on a website. Optimizing the code and images on your website is one way of improving your core web vitals. Another method involves supporting smooth navigation and offering easy-to-consume content to improve user experience.
10. Video Marketing
With the increased consumption of videos online, there’s no denying that videos will remain a powerful weapon in your marketing arsenal. One of the most important SEO trends of 2023 will be adding more video content to your social media marketing strategies. With platforms like Instagram and TikTok, creating engaging, interactive, and high-quality videos has become easy, even for businesses with limited resources.
11. Accessible Web Design
Rather than an SEO trend, accessibility will be a necessity in 2023. Accessible web design ensures that even people with disabilities can navigate them easily. Adding alt text to ensure that images can be understood by screen-reading tools is one way to create an accessible web design.
12. Google Discover
Google Discover refers to the section of recommended articles that appear when you open the Google app on your device. Google Discover is expected to become a major part of digital marketing in 2023 because it can increase your visibility in front of potential customers.
13. Featured Snippets
Featured snippets refer to the sections of information extracted from sources that Google finds the most useful for the search intent. Featured snippets generate an 8.6% click-through rate without having a high ranking on search results.
14. Machine Learning
Implementing machine learning technology in SEO strategies will become more common in 2023. You need to be alert about how competitors are deploying machine learning for SEO to become an expert in the field.
15. SEO Scalability
Lastly, scaling up your SEO services will become increasingly significant in 2023. Businesses should set up an alert system that can monitor significant changes in the URL, content, or ranking of their keywords. Businesses should also focus on creating standard operating procedures for all other SEO services that can be automated.
The SEO trends of 2023 seem to focus more on improving user experience through responsive and mobile-friendly websites. Staying updated about the ever-evolving trends is a necessity for any business trying to find an edge in the competition. A digital marketing course will ensure that you are equipped with the practical and theoretical knowledge to apply the latest SEO trends in your marketing tactics.