After taking your business online you will dream of a great number of customers, huge sales, and a lot of profit. However, it is always the scenario as the situations are not ideal. If you are not a huge reputed business which is already heavy a great following of customers then you have to adopt many different strategies to make a presence in the market or attract customers.
To get regular customers on your e-commerce store you have to make constant efforts and promotional activities. You have to make use of tactics that can be even arduous for you. In this article, we are going to discuss all such ideas by which you can attract customers to your online store.
In many e-commerce stores or marketplaces, the merchants come with sales or promo code options for enticing the customers. You can also do this regularly. Offer very attractive deals offers or make a new range of products that the customers can buy with exciting discounts. Don’t miss the opportunities of festivals or holidays season such as Black Friday, Christmas, Diwali, etc. It will help in maintaining the traffic on your online store.
E-mails are highly useful for any website especially dealing with e-commerce. You can reach out to your customers through e-mails in many different ways. You can send the newsletter to your customers to highlight the products, exciting deals with attractive images, and content that links directly to each product for easy purchasing.
E-mails are also helpful for reducing the abandoned cart rate. You can remind the customers that they have left the product in their cart by using e-mails. If you have started any marketing campaign, make sure to begin it by sending e-mails. The customers will be notified of new deals or offers through e-mails.
There should be no qualm while accepting the fact that your e-commerce store is the representative of your business, hence it must be good and attractive. While a captivating, organized, and easy to interact with e-commerce store will entice the users to click further, check out the products, deals & offers, and ultimately make a purchase, an unorganized & dull e-commerce store will make them move away from your e-commerce store. In short, design & impression matters a lot. Create a good, modern & professional store for an everlasting impression.
There is a proving method that well-presented food tastes better than sloppily plated dishes. This epitome was given about the product images. Investing in high-quality product images will have a similar effect on your site visitors. Doesn’t matter what you sell, if you are not providing high-quality images of the products from many different angles then nobody is going to buy them. Also, to create the images highly attractive don’t morph them. The customers should understand what they are going to buy, else it will result in returns.
A blog is one of the best ways to make your store discoverable by the users. Also, it will help your store to get ranking on the search engine. It is an indirect way to promote your e-commerce store. You can create a separate blog page on your site in which the topics would be related to the products you are selling. You can also publish content on other popular blogging sites and can add a link back to your online store. You can either link the product page or the home page. Make sure the blog is informative and helpful for the users.
If the content is not strong, it is not going to do anything well. It is also cheaper than any other type of marketing.
In today’s time, presence on social media platforms is highly essential to reach out to the customers, marketing, as well as for social commerce. Millions of users use social media platforms regularly; hence it is one of the best ways to get discovered by the users. On social media platforms, you can’t just promote the products but can also sell through social commerce. Here are some of the most popular social media platforms across the world:
Customers will come to your store because of your brand reputation however, they will buy because of the product reputation. That’s why a majority of the customers rely on the reviews and ratings of the products before making a purchasing decision.
E.g. a customer will prefer to buy a product that has over 50 positive comments instead of a product that has no comment. So, you need to encourage your satisfied customers to leave their reviews or give ratings for the products. It would result in increased sales.
Increase the search visibility indirectly means to improve the search engine optimization or SEO of your e-commerce store. This means optimizing content to match long-tail keywords and phrases that new customers are interested in.
For instance, if you are a skincare product company, then you will create content that matches & answer questions asked by those who are interested in buying skincare products. There are many other methods that can help in improving the site ranking such as the site’s speed and reliability.
No visitor likes to register on your e-commerce store just to check out the products on your e-commerce store. Hence, if you are forcing the visitors to register first then you must remove this functionality. Though it is highly required to get their e-mail address or other required information which will help you take to follow up with them, you should make the first step simple and painless for them. You can ask them for registering on your site later or let them purchase as a guest. This will increase your conversion rate.
Discount, Offer, or Free, these words can easily attract new customers and entice new customers to make purchases. It is because discounts & offers make them feel that they are positively purchasing time. Hence, offer discounts on the products in which your customers are interested.
It is a surprising fact that many customers don’t buy a product for a particular period, they only buy it because of the great discount offered on it. Even free shipping can act as a big discount. Hence, you must use other different tactics to attract more customers.
Customer support is a highly powerful weapon that can increase the conversion rate and will hold the customers to purchase from your store in a long run. When you resolve the queries of your customers they get satisfied and nothing is a better promotion than satisfied clients. Hence, make sure that you provide quick and positive support to the clients. Response to the clients’ queries, negative reviews, etc. as soon as possible.
Nearly 45% of the customers quit the transaction process if their queries are not addressed quickly.
Another thing to note is that people tend to share negative experiences more in comparison to positive experiences. Hence, client satisfaction should be the utmost priority.
Trends of purchasing and priories in an e-commerce store change from country to country. Hence if you are focused on the audience of a particular country, you need to identify the latest trends there and their preferred choice. This will help you in determining what products you must highlight on your e-commerce store to attract a particular clientele. Also, no doubt you need to arrange the products in different categories so that your customers can easily locate the desired one, but you must show all these categories on the homepage or landing pages.
Pay-per-click or PPC is a type of online advertising. In this, you publish the ad on search engines like Google or different websites, and you have to pay when a visitor clicks on the ad. This visitor can be a new customer for your site. It is one of the best techniques for attracting new customers. For high purchase intent searches, paid advertising nets 65% of all clicks.
Search engine advertising is one of the most common PPC advertising such as Google Adwords or Bing Ads. In search engine PPC, you can bid on specific keywords with advertising campaigns and content.
Popular social media platforms such as Facebook, Twitter, & Pinterest lets you use paid advertising to target the right customers for you. On Facebook, you can use metrics such as “website clicks” or “website conversions” as the visitors will click to the store URL, not on a fan page.
There are “Promoted Tweets” on Twitter, by which you can market your store. Be sure to include concise, yet enticing content along with the URL to help drive traffic.
So your e-commerce store accepts credit & debit cards for payment. But what about other payment options such as Google Pay, Apple Pay, Stripe Pay, etc? There is always a preferred payment method by every customer. Some prefer Apple Pay, some Google Pay, and many even Amazon Pay. Hence, a single payment method in your e-commerce store wouldn’t be enough. Provide multiple payment options to the customers which are trending.
You should use your store URL wherever you can. E.g. you can use your store URL in e-mail signatures, marketing materials, on your vehicles, shopping bags, etc. In e-mail signatures, it is the easiest thing to do. Create a custom e-mail signature that includes a URL in your store. You also need to include the URL on a business card, flyers, and every possible thing.
Have you ever clicked on a PPC ad that grabs your attention, and then it took you to an irrelevant landing page? Did you end up buying whatever you were looking for from that site? Not.
When a user clicks on an ad for a particular product then they must be redirected to that page and not on a related page, not an offer, but for that particular ad that was mentioned in the ad.
The more you can do to lower the barrier for a customer to experience your products, it would be better. This might not make economic sense depending on your product, but it is worth trying if the cost of the same is not so high.
When you give a better deal to the first-time purchase of a customer then the customers can become your regular patrons. You can give a small discount on their first purchase or can give free delivery or any other incentive in their first time purchase. The key is to make it tangible and obvious what the customers will get if they purchase right now.
Referral policy has become another popular strategy for attracting customers to an online e-commerce store or app. It works very well as all the marketing will be done by your existing customers, and you just have to give some incentives to both referrals and referred parties. Referrals are like mouth publicity which is the strongest form of advertising. The existing customers of your store will refer your site to their kith & kin to receive incentives and the referred people will also purchase to get incentives.
As you know a huge chunk of online shoppers buy products from their mobile devices hence you must make your online store optimized for mobile, tablets, and smartphones. Mobile search has already eclipsed desktop search in volume. If you don’t want to leave sales on the table, your site must be optimized for mobile – and not purely from a technical perspective.
Companies lose sales when they are focused on only themselves but instead, they must focus on the customers. You have to focus on the great value proposition for your customers. A few characteristics of a great value proposition are:
In this article, we have focused on several important considerations that can be helpful to increase the traffic and attract customers to your e-commerce store. At Emizentech, the best e-commerce development company in India, we are having expertise in developing e-commerce stores as per your requirements. Reach us for a free consultation.
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