3 Simple Onpage SEO Tips to Drive More Traffic
There are thousands of ways to optimize your site to rank higher in search engine results pages (SERPs). Many of these require you to become an advanced webmaster, with specialized knowledge of the inner workings of search engine algorithms and tools like Screaming Frog, META tags, the Google XML sitemap generator, etc.
Accordint to Impressive Digital – Top Melbourne SEO Agency, onpage search engine optimization (SEO) techniques ensure your website contains the right keywords and content to help you get ranked by the search engines. Onpage techniques are often much easier to execute than offpage techniques (such as link building). To help you get started with onpage SEO, we compiled a list of 3 simple onpage SEO tips that can drive more traffic to your website – without taking up your entire day. These tips will help you improve user experience and site usability, in addition to increasing your search engine rankings and driving more traffic to your site.
1) Keyword Density
- What will make your website rank higher in search engines? Keyword density! The more times a keyword appears on your site, the higher it’ll rank in search engine rankings. Keyword density is also helpful for keyword research. If you’re considering using a new keyword that you don’t have much experience with, put it into Google’s Adwords Keyword Tool and see what comes up. You’ll get an idea of how many people are searching for those keywords and how competitive they are.
2) Internal Linking
Include keywords in your page title and meta description tags. Your title tag and meta description are a visitor’s first impressions of your website, and they can influence a reader’s click-through behavior. This makes them valuable real estate for helping you achieve high rankings. It may seem daunting to come up with something for these important elements, but here are some strategies you can use
- Include keywords in your page title and meta description tags.
- Optimize your site for mobile devices.
- Create a sitemap for your website.
3) Header Tags
Use h1, h2, and h3 tags for formatting H1 tags should only be used once per page or blog post. H2 and H3 are optional, but they can be used to further break down information on the page into subsections (for example an intro paragraph with an H2 tag).
You can also use these tags as headers when linking back to other pages on your website or blog post. For example, if you have a list of 6 recipes you want to share with your audience, you could include links back to them from within the main body text of your content using H1,H2 and H3 tags. Google sees this as valuable content and it will help improve your ranking because it’s considered evergreen content. Include keywords in your title and URL. Write a meta description that contains a keyword.