Finally, you built a robust, feature-full, high-performance app. It is now available in the iOS and Google Play store, people are downloading your app and using its features to the fullest. Now what?
It’s time to know what users are saying about your app, which feature they like most, and which design element is making it harder to take the desired action. Knowing this important information will help the mobile app development team to make further improvements in the app or game.
Keep in mind, in order to make your mobile app a big hit, user feedback is important. Using mobile app metrics is the key that helps mobile app development companies to understand whether their apps are performing well or failing.
Mobile app metrics, also known as mobile KPIs, is everything that is related to your app’s performance and revenue. These metrics are important for improving the app’s performance and measuring the success of the app.
If you want to convert your under-performing app into a high-performance, useful app, you need to track your app’s performance by tracking the most important KPIs. If you are wondering which mobile app metrics matter most to your app’s growth and success, here are some most important mobile app metrics, app developers and designers need to keep an eye on.
Important Mobile App Metrics for Custom Mobile App Development
It is one of the most important mobile app metrics or mobile app KPI that help you measure the impact of the hard work your design and development team put in to develop an engaging app. Obviously, the goal of your app development team is to build an app that forces users to stick around and use the app again and again.
According to Statista, 25% of all downloaded apps worldwide are used only once between 2010 to 2019. These statistics make developers and designers focus on their efforts on elements and features that keep users engaged for long. You can calculate the stickiness ratio by measuring daily active users and monthly active users. The higher percentage clearly indicates that people find your app engaging and find it useful to solve their problems.
Furthermore, the higher stickiness ratio automatically decreases the churn rate. Stickiness can also be calculated by checking the number of sessions. The higher number of user sessions indicates the app is highly engaged.
Daily Active Users (DAU) / Monthly Active Users (MAU) x 100
Okay, the number of app downloads is one of the most important mobile app metrics that can help you find out whether people find your app useful or not. According to statistics, more than 28% of apps are uninstalled within the first 30 days.
If your app has a few downloads, it’s time to take immediate action and make some important changes in your marketing strategy. Sometimes, optimizing your app store listing, or optimizing your app title and description can give you the desired result. Creating a landing page is another great idea to attract more people and convince them to download your app.
In order to track the number of downloads, it is advised to calculate the number of active users by day or by month. It allows your team of app developers to understand how useful the app actually is.
Number of Daily Unique users = DAU
Number of Monthly Unique users = MAU
App retention is the important mobile app KPI that measures how many users return to your app after downloading it. The retention rate indicates how satisfied your customers are with your application. Many businesses face an unsatisfactory retention rate. According to a study, approximately 43% of users return to an app at least once within a month after downloading it. The number of returning users declines in the second and third months.
Remember, the rate varies from industry to industry. So, check the number of loyal users who are ready to use your app. If you are noticing users are not returning to your app, start tracking daily, weekly, and monthly retention rates to find out the potential causes. Try to focus on providing the best possible user experience to make sure your app provides what users need.
Okay, it is important to find out the number of users who didn’t find your app useful and stop using it. If your most active users suddenly start uninstalling your app than the new users, then it shows that something serious is happening. According to studies, 71% of all app users churn within 90 days. The churn rate is the mobile app KPIs that tell the percentage of lost customers within a specific period of time. You need to track this rate to retain users and bring more revenue to your product.
App crashes are one of the most common reasons why people quit using your app. If your app crashes repeatedly, users won’t think for a second to abandon the app and share their bad experiences with others. Calculate how many times the app suddenly closes when a user is using it. To limit the number of crashes, your mobile app development team needs to continuously check the test builds to figure out the issues.
Beta testing is a great idea to identify the issues and fix them immediately. Make sure to notify users about the latest updates to make sure the problem has been fixed and this time they will get an amazing experience.
Cost per acquisition measures the cost of bringing new users. It is usually measured by the total cost of mobile app marketing campaigns that are created for acquiring new customers. A low cost per acquisition is considered good. When the CPA starts rising about the customer lifetime value (CLTV), it is not a good sign and shows that you are losing money on acquiring app users.
Total Marketing Cost/ Number of Conversions or Acquisitions = CPA
Concluding Note
There are hundreds of other mobile app metrics app developers, designers and marketers need to consider, but the above-cited ones will give you a better sense of how your app is working. These important mobile app KPIs will help you measure the performance of your mobile app, increase the retention rate and generate more revenue for your app.
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