6 Types of Visual Content you Must Use for your Content Marketing Campaigns

Did you know that 70% of companies invest in content marketing that includes visual content? The power of visual content is massive when it comes to marketing your brand and putting forth the right message.

No matter the quality of your content, visuals can amplify your content like nothing else. Hence, visual content used for marketing can be a potent tool, especially when created in different forms.

In this post, we’ll discuss the best types of visual content that you can create for getting the maximum ROI out of your content marketing campaign.

1. Videos

Videos have the power to capture the attention of your target customer and keep them engaged. This can be really powerful when used in content marketing.

While most of your users will scroll through a text-based marketing or advertising message, they probably would stop at least for a few seconds to watch a video. Hence, if you are not already leveraging video marketing for your business, then you are missing out on a lot.

You can create different types of videos with different calls to action. For example, for the top of funnel marketing, you can create informational or entertaining videos that add value to your target audience in some way.

As you go down the funnel, you can create videos that are more of customer success stories, product tutorials, etc.

2. Infographics

Infographics are a power-packed form of visual content that can compress a whole lot of complex information into one graphic.

This can be quite useful for your top of funnel audience because the users here usually struggle to understand statistics or gather information on a specific topic.

When you present this information or stats in a concise, easy-to-understand way, they are going to get more attracted to your brand.

You can start by picking any of your pillar content, visual content types such as blog posts, listicles, how-to videos, etc., that perform well. You can create a visually-appealing infographic template from a designer and showcase your content attractively. Do not forget to promote it on all channels.

3. Graphs and Charts

You should also use different types of data visualizations, such as charts and graphs in your content marketing campaigns. These can include charts and graphs that help your audience visualize complex data in a visual manner.

You can use various types of data visualizations such as bar graphs, pie charts, maps, graphical abstracts, and similar more. Any plain text-based content can be enhanced using these types of visual content.

Moreover, graphs and charts tend to generate more backlinks. And thus, these will also help you to get increased organic traffic to your content.

4. Memes

Adding a tinge of entertainment to your content marketing campaigns can be a super-effective way to boost your content’s effectiveness even more. And what better way to entertain your audiences than through the use of memes and GIFs.

Memes can add the much-needed spice to an otherwise boring piece of content. They can be used to break up long paragraphs and walls of text. After going through memes, you’d find your audience much more engaged and excited to further read your content.

GIFs are also an attractive element to add in between your text-based content. GIFs instantly catch our eyes’ attention and thus can be a powerful means to keep your audience hooked to your content.

You can use memes and GIFs in your blog posts and in between your videos. You can also share relevant memes and GIFs on your social media channels to keep your followers engaged.

5. Screenshots

Screenshots can be great to give your users a glimpse into your products or services. If you add screenshots of your products, rather than simply talking about them, you’ll help your prospects visualize the use of your products. This will definitely result in an increase in your conversions.

6. Presentations

Presentations, too, can be great to present your content in a new, more visually-appealing way. Sites like SlideShare can help you increase your visibility and thus get better for your content marketing campaigns.

You can create presentations by repurposing your pillar content, such as blog posts and videos. Ensure that your presentations are value-packed so that they get shared more.

Final Thoughts

Finally, we can see that visual content has the power to completely transform the outcomes of your content marketing campaigns. They say an image is worth a thousand words, and this holds true to this day.

So, it’s your turn now. Take inspiration from this brief guide and try to experiment with different types of visual content for your next marketing campaign, and watch your ROI skyrocket.

Author bio

Fabricio Pamplona is the founder of Mind the Graph – a tool used by over 400K users in 60 countries. He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D’Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn – Fabricio Pamplona.