Facebook Marketing Tips and Tricks for 2020
Facebook is one of those online platforms that businesses simply cannot function without. The MAU (Monthly Active User) count is around 2.7 billion in 2020 (according to Statista), making Facebook a social platform where everyone and their grandparents continue to be active.
While different social media platforms do well at catering to varying demographics, but Facebook continues to be the one platform that businesses cannot miss out on.
Here are some Facebook marketing tips that you can use to take your campaigns to the next level:
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Take advantage of Facebook groups.
If you are somewhat active or keep up to date with news related to Facebook marketing, you’ll know many businesses have started making their own groups on Facebook.
Why is this such a big deal?
If you use Facebook at all or are in touch with someone who uses the platform for marketing their products and services, you’ll know that organic reach on Facebook has gone down dramatically.
The only way for businesses to raise awareness or advertise on the platform was through ads. Or so everyone thought.
In relatively recent times, more and more businesses have started creating and managing their own Facebook groups in tandem with their pages.
The great thing about Facebook groups is that these groups consist of highly interested people in your business. The reach is significantly better than a Facebook page. And you’re able to provide customer support and uphold your community standards in the group.
Use loads of video content.
Video content is the new big thing.
There is a reason why you see so many cute animal videos on Facebook. Facebook, as a platform, has chosen to promote video content over other forms of content.
With video content, you need to consider a few things.
Make sure that your video quality is good. The video, as well as the audio, needs to be on point.
Include subtitles in your videos as a lot of people will be watching the videos while their device’s sound is muted.
Try to avoid using stock video when you can. Using the original video will give you a higher chance of popping up in your audience’s newsfeed.
Using video content does not mean that you can completely omit copy. Make sure to include a copy that has a focus keyword in it. That way, you’re maximizing your chances of appearing in someone’s newsfeed.
Use targeted ads on Facebook.
For businesses, Facebook is an advertising platform. And like any advertising, if you want to get the most from your ad spend, you’ll need to find the right audience.
Facebook allows you to focus on targeting and who your ideal customer is. But to do this, you will need to know who your target audience is.
It would be best if you did all of this research beforehand. You can use something like a persona checker to find your ideal audience.
You can also test out different ads and get that A/B testing data.
Once you have tested several kinds of ads out, you’ll get a better idea about which segment of your audience is converting. You can then proceed to double down on this particular segment of your audience.
Have a content schedule.
This might seem like a no brainer for a veteran digital marketer, but you’ll be surprised by how many people still do not have a content schedule or a content calendar.
Making a content schedule is not a difficult job most of the time. To get the most out of your posts, make sure that you are promoting or publishing just a single format of content.
Diversify your posts by including a variety of posts, including images and videos. Sharing noteworthy links to different blogs is another valid way of being active on Facebook.
Stick to a regular posting schedule for the most part. But don’t be afraid of deviating from designated posting times. It will make your page look like that real people actually manage it.
One thing that you need to keep in mind with post scheduling is that some uncontrollable events might occur on a particular day that renders your post useless or even offensive. Make sure to stay up with the latest news and developments to avoid this PR disaster.
Use Facebook Messenger and chatbots.
Facebook Messenger has become a great tool that marketers have started using quite frequently these days. People have started using Facebook more and more on their mobile devices, and this makes Messenger one of the best marketing tools to use for Facebook.
With Messenger, you can instantly capture the attention of a new visitor to your Facebook page. Using chatbots and live chat app agents are really helpful in this case. Chatbots are great as they allow you to engage with audiences through pre-programmed messages instantly.
Answering FAQs instantly on Messenger is a great way to build trust and raise your credibility in your audience’s eyes. Modern marketing is different from advertising in a way that it prioritizes cultivating meaningful relationships with your audience.
There are several Messenger marketing strategies that you can implement with the help of chatbots. These include chat blasts, different kinds of drip campaigns, among other things.
Listen to your audience.
Listening to your audience has become a cliché, but this had to be included in this article because marketers need to be constantly reminded that all of their strategies and tactics mean nothing if their audience wants something else.
By listening to your Facebook followers and fans, you’ll be able to create marketing campaigns that not only produce results but also give your audience what they want.
Facebook marketing is everchanging. As the platform and its users continue to grow and evolve, we can expect marketing strategies and tactics to evolve and change as well.
The best way to continue marketing on Facebook, or any social media platform for that matter, is to learn consistently and monitor any and all changes in the overall ecosystem.
Hamzah Adil is currently working as a digital marketing executive for a startup that has developed a live chat app called SwiftChat.