How to Do a Successful Business SEO with a Tight Budget?

Every business needs an online presence to keep up with the harsh competitive market. It is especially true after the pandemic hit us out of nowhere. Suddenly every single one of us found ourselves trapped inside our place with a mountain of stress to deal with.  As a result, companies started to work online to just survive. Those who had built a strong online foundation got back on track and even started making big money. But sadly, it hit those small businesses that pre-pandemic didn’t see the need for an online shop or social media networks.

Small businesses found themselves overwhelmed with the amount of work they had to put in a website to just get it online let alone get ranked. Not to mention the costs for designers and developers; Let’s just say it was too much to handle at once with a tight budget.

Next, we will introduce a few very awesome effective DIY SEO that can boost up your website ranking sky high and get you the conversions you need. Meanwhile, some companies charge top dollar for these services because big businesses don’t have the time to bother with them, but not us.

What Really SEO Is All About?

I’m not going to bore you out with the nerdy definition of SEO here. Let’s just say you already know what SEO does, if not please visit this link.  SEO turns your website upside down and gets you ranked and noticed in the SERP. pretty cool ha?

There are a few strategies that any business owner can do right at their office with a few clicks and emails and great works ethics. Stuff like guest posting, posting good content, getting referrals from happy customers putting yourself on the map, (literally), creating great products and so on. Let’s call these kinds of strategies DIY SEO, okay?

Backlinks

One of the major SEO strategies is building backlinks. In other words, backlinks are the number of links on other websites that point back (link back) to your website. Backlinking is one of the hallmarks of SEO and Google uses them to rank your website. every backlink your website gets from an authority website, it’s considered a vote. In other words, this vote basically means that the other website trusts your content and finds it useful to share it with their readers. Google collects these votes and ranks you accordingly.

Good Content

A very effective way to get backlinks is through publishing the best content ever. Try Googling your niche and going through the top websites. After that, choose a topic that is kind of outdated or put a twist on it the write it 10 times better. Try to publish complete guides, top 10 lists, articles about trending subjects, etc. our team at content marketing services in Brisbane follows the below guidelines to ensure that they deliver good and easy to read content.

Make It Easy to Read

• Don’t use difficult vocabulary: a blog post is not the place to brag about your vocabulary knowledge. So please, just keep it simple and easy to understand. We’re not writing a piece of literature here. It’s a blog post.
• Check your grammar and spelling: you can use Grammarly for that. It’s a good tool that has a free version too.
• Break up your text: avoid writing long paragraphs. The general rule is 4 to 5 sentences for each paragraph to keep it clean and easy to follow.
• Use active voice: passive voice (the article was written by me) active voice (I wrote the article)
• multimedia: your blog is not a boring textbook so make sure to put pictures and videos whenever it’s possible to attract the readers.
• Use catchy titles: catchy titles are acceptable click baits. Make sure your titles are intriguing and interesting enough to lure visitors in.

there are lots of good tips on how to write a blog post. The tips I mentioned above are the most important ones. You can read a step-by-step guide here for a more in-depth study.

Write About What People Are Searching for

Google search engine searches the web for what people are searching for (the nerdy term is search intent) and tries to give them the best possible related results. So in other words, to get ranked on Google you need to consider search intent and try to write content accordingly.

Guest Posting

another great DIY SEO tool is guest posting. You can leverage if you’re on a tight budget because they don’t cost you anything. most importantly, there are lots of sites that will post your articles for free. It means posting blog articles as a guest on other websites that share the same niche. pitch authority websites that write about your niche with topic ideas for a guest post.

This ancient backlinking strategy still works and can help you a lot. Websites always need fresh content and if you write a cool confident outreach, you can get yourself published and earn some valuable backlinks. A good tactic you can use is to assign this task to everyone on your team. They have to publish two to four articles per month on authority websites.  A team with 10 members would generate 20 to 40 backlinks a month and all that is done by utilising the power of guest posting.

You should also welcome good content as guest posts. These writers will without a doubt advertise their blog on their different social media accounts sharing your link.

Link Exchange

Link exchange is a kind of service that happens between two sites when they link back to each other. It is very useful when an authority website asks for a fee to publish your guest post. Some of these sites will let you publish if you do the same for them.

Use Internal Links

Don’t post your articles without an internal link. Just don’t. internal links are when you link to an existing post on your website in related articles. this makes crawling and indexing your page easier.

Social Media

Social media these days is as important as your website if not more; Especially if your target audience are young adults. Try to have an account on all the top social platforms and please be active on them. Anytime I want to guest post on a website I check their social media accounts to see if they’re active on it and have a loyal audience. This is important because you want to reach as many readers as you can.

Word of Mouth

Do not underestimate the power of “word of mouth”. It costs you zero money. Word of mouth will spread fast in your local market and even in your country. Talk to your friends and family about your ideas and keep mentioning your brand name in between your sentences. Get into conversations with strangers that have the same niche as you, join forums online, tweet about your brand and give updates about your business, ask people to retweet your tweets, etc. all these strategies and a lot more can act as off-page SEO for your business and boost people’s awareness about you and what you do in your company. Plus, it’s a great confidence boost talking about your success, right?

Final Words

In conclusion, all these strategies will work only if you have already built a robust website with a strong on-page SEO optimisation. Things like website structure, attractive UI/UX design mobile responsiveness, technical SEO and a lot more. The above tips fall under off-page SEO. Next time someone tries to get you to pay for these services you will know better.

Author bio

My name is Frank Robertson. I write about digital marketing and web development, especially if it’s intriguing and catches my attention. I currently work with a team that provides Content Marketing Services in Brisbane.