How to Stay Ahead of the Game in Animated Video Marketing in 2023

Animated video marketing has become an essential tool for businesses looking to engage with their target audience in a more interactive and creative way. 

In coming years, it is projected that the use of animated videos will continue to grow, with businesses investing more resources into creating engaging content that resonates with their audience.

To stay ahead of the game in animated video marketing, businesses need to understand the current landscape, create engaging content, optimize for search engines and social media, and leverage the latest technologies.

Let’s discuss these topics one by one.

Understanding the Current Landscape

The first step to staying ahead of the game in animated video marketing is to understand the current landscape. Businesses need to stay up-to-date on the latest trends, platforms, and formats that are being used to create and distribute animated videos.

One of the most significant trends in animated video marketing is the increased use of short-form videos. With the rise of social media and mobile devices, audiences have shorter attention spans, and businesses need to create content that can quickly capture their attention. Short-form videos, such as TikTok and Instagram Reels, have become increasingly popular, and businesses should consider incorporating them into their marketing strategy.

Businesses are also using animated videos to tell their brand’s story, creating emotional connections with their audience. Storytelling can be a powerful tool for businesses, helping them to build brand loyalty and increase engagement with their audience.

The most popular platforms for video marketing include social media platforms, such as Facebook, Instagram, and YouTube, as well as video-sharing sites like Vimeo and YouTube. Businesses should also consider incorporating video into their email marketing campaigns, as well as using video on their website to improve engagement.

Creating Engaging Video Content

Once businesses understand the current landscape, they need to focus on creating engaging video content. Engaging content is essential to capturing and holding the attention of the audience. There are several types of animated videos that are effective, including explainer videos, product demos, and brand videos.

Explainer videos are a popular type of animated video that helps businesses to explain their products or services in a simple and easy-to-understand way. These videos can be used to introduce a new product or service, highlight key features, or demonstrate how a product works.

Product demos are another effective type of animated video. These videos showcase a product’s features and benefits, demonstrating how it can solve a problem or meet a need. Product demos can be used to introduce a new product, educate customers on how to use a product or highlight the benefits of an existing product.

Brand videos are a powerful tool for businesses looking to build brand awareness and loyalty. These videos tell the brand’s story, highlighting its values, mission, and personality. Brand videos can be used to introduce a new brand, rebrand an existing brand, or reinforce a brand’s identity.

Optimizing for Search Engines and Social Media

Creating engaging videos is only half the battle. Businesses also need to optimize their videos for search engines and social media platforms to ensure that they reach the right audience. Search engine optimization (SEO) and social media optimization (SMO) are essential tools for businesses looking to increase the visibility of their animated videos.

To optimize animated videos for search engines, businesses should focus on using relevant keywords in the title, description, and tags of the video. They should also ensure that the video is hosted on a site that is optimized for search engines, such as YouTube or Vimeo.

To optimize animated videos for social media platforms, businesses should ensure that the video is the right length and format for the platform. For example, videos posted on Facebook should be no more than two minutes long, while videos on Instagram should be under one minute. Businesses should create custom thumbnails that are eye-catching and include captions or subtitles to make the video more accessible to a wider audience.

Share the videos on social media channels and encourage engagement. This can be done by including social media sharing buttons on the video or by sharing the video on the company’s social media channels and asking followers to share and engage with the video.

Leveraging the Latest Technologies

Finally, businesses looking to stay ahead of the game in animated video marketing should leverage the latest technologies. Advancements in technology, such as artificial intelligence (AI), machine learning (ML), and virtual and augmented reality (VR/AR), are transforming the way businesses create and distribute animated videos.

AI and ML can be used to improve the video production process, from automating the creation of videos to improving the accuracy of subtitles and captions. AI can also be used to personalize video content based on the viewer’s interests and preferences.

VR and AR offer new opportunities for businesses to create interactive and immersive video experiences. For example, businesses can use VR to create virtual tours of their products or services, while AR can be used to create interactive product demonstrations.

Conclusion

Staying ahead of the game in animated video marketing in the future requires businesses to understand the current landscape, create engaging content, optimize for search engines and social media, and leverage the latest technologies. By following these steps, businesses can create animated videos that resonate with their audience, improve engagement, and increase brand awareness and loyalty. As the use of animated videos continues to grow, businesses that stay ahead of the game will be best positioned to succeed in the ever-changing digital landscape.

Author Bio:

Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA. 

Her areas of expertise include business development and explainer video production. 

With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.