One of the core services a BPO company offers is outbound calling. The service means calling prospective leads for marketing campaigns. In the past, agents used a list of prospective customers. Then, they do the dialing themselves, waiting for someone to pick up the phone. It was inefficient because agents spent minutes dialing, waited for each number to answer, experienced many unanswered calls, and manually rerouted calls to answering machines or fax machines.
Now, call centers have more productivity and automation tools that make their work more efficient and productive. For example, the use of an automated outbound dialer makes the task simpler and faster. As a result, it minimizes errors, increases efficiency, improves customer satisfaction, and reduces the cost of calls.
What is an outbound dialer?
An outbound dialer is a software or cloud-based system that automatically dials a list of phone numbers quickly and accurately. It is designed to predict the availability of agents and filter out busy signals, disconnected phones, and answering machines. In addition, the software optimizes the pace of the outbound calls to instantly connect the agents with prospects. It also works in the background to analyze answered calls, the number of active agents, dropped calls, and filter unproductive calls to ensure that agents have more time to talk with prospects.
Types of outbound dialers
They may be called different names, but the most important thing is to know which types will suit your business according to your objectives, budget, and resources.
Now that you know the various types of outbound dialers, you can choose the right one that will benefit your company based on your budget and business goals.
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