Magento 2 Multi-language Setup – Its Importance, Features, & Benefits

As the world is taking a leap towards digital transformation, many companies are switching to new facets of technology to extend their business venture. Especially, during the COVID-19 pandemic, businesses are looking forward to developing futuristic business continuity plans leveraging emerging technology solutions. Most of the online merchants are investing in a Magento 2 Development Company to come up with possible suggestions and additions that can help them function properly in any situation. If you’re opting for Magento 2 development, then you get an opportunity to connect with customers around the world with Magento 2 multi-language feature. In this article, you will learn about Magento 2 multi-language setup – its importance, features, & benefits.

The Magento 2 multi-language setup extension allows you to launch and manage your online store in multiple languages. In this way, you can extend your business reach to a wider global audience and boost your revenue.

Why Magento 2 Multi-language Setup is Important?

If you want to reach out to a global audience from various countries or regions, then you need to add the Magento 2 multi-language extension to your online store. This feature helps you to provide customers with a personalized and localized shopping experience where they can access your content and products in their native languages.

According to reports, with a multi-language setup, global eCommerce stores can significantly improve customer retention and conversion rates unlike other stores with only one language. As customers are looking for a personalized shopping experience, this is a great way to offer such an experience.

Key Features of Magento 2 Multi-language Setup

When you hire Magento 2 developers for integrating Magento 2 multi-language extension with your online store, you can grow and expand at an international level. Some of the key features of Magento multi-language setup include:

• The multi-language extension can be seamlessly integrated with any Magento 2 theme.
• Customers can access your eCommerce store in their local languages with just a click.
• All your website content can be translated into the preferred language.
• You can receive all your orders in multiple languages at the backend in your choice of language for easy order processing.

Benefits of Using the Magento 2 Multi-language Extension

• Extended Business Reach and Growth

When you reach out to a wider audience, you’re more likely to increase conversions and achieve growth. The Magento 2 multi-language setup helps online retailers to meet the needs of global customers. It helps them to increase their global customer base as well as expand the reach of business across different regions of the global eCommerce market. In this way, you can stay ahead of the competition and enhance your business reach.

• Increase Conversion and Sales

Customers today are seeking a personalized and seamless shopping experience. They are willing to shop from stores that deliver great personalization options and flexibility.

With Magento 2 multi-language setup, you can offer a personalized experience to attract more international customers. This feature enables online customers to trust your store and purchase from it. So, this is a great approach to improving conversion and sales.

• Improve Your Brand’s Trust

As an eCommerce store owner, gaining your customers’ trust is one of the greatest challenges for you. Delivering your online customers a shopping experience in the native language is one of the effective ways to enhance your brand’s trust among global customers. The personalized shopping experience offered by your store can show them that you care for them and you can do everything to ensure the convenience of shopping online. In this way, you can enhance the goodwill and online brand reputation of your eCommerce store.

• Obtain Valuable Testimonials from International Customers

Gaining international testimonials is one of the best ways to enhance your brand’s reputation. With Magento 2 multi-language setup, you can gain complimentary testimonials and feedback from global online customers. According to research, digital customers are more likely to leave testimonials in their native languages than in a foreign language. So, this is a great way to gain more testimonials from foreign customers.

Final Thought

With the growing eCommerce market competition, it becomes more challenging to stand out from the crowd. When you invest in a Magento 2 development company, you are already one step ahead of your competitors. And, with Magento 2 multi-language feature, you can take your eCommerce business to the next level by offering a personalized and convenient shopping experience to your global customers. You can even significantly increase your conversions and profitability by providing your customers with a localized shopping experience.

So, if you’re looking to gain a competitive advantage and develop business continuity plans, you should hire Magento 2 developers for your online store. If you want to leverage the benefits of the Magento 2 multi-language setup, you may consult with an experienced Magento 2 development company that can help you integrate this useful feature with your Magento store and help you increase your international customer base and revenue.

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Author’s Bio

Sila Rosario is a Certified Magento Developer at a leading Magento 2 development company, Magento Developer Group.  She holds 18+ years of experience in the domain and is growth ambitious. She is always eager to learn about new technologies, techniques, and trends and loves sharing her acquired knowledge and expertise through informational blogs and articles with her readers.  She also loves playing guitar and exploring new ideas during her leisure hours.