What Non-Tech Savvy Business Owners Need to Know About Building a Website: Essential Tips for Success
Technology has come so far that even non-tech savvy business owners are finding that having a solid online presence is no longer optional—it’s crucial. However, for those without a background in technology, building a website can seem impossible. The good news? It doesn’t have to be. Let’s guide you through key things every business owner needs to know about building a website, especially if technology isn’t your forte.
Why Staying Updated With Technology is Essential for Your Business
As a business owner, you’re already juggling numerous responsibilities, and keeping up with industry trends may not be high on your priority list. However, if you’re looking to build a website or enhance your online presence, staying current with the latest tech developments is crucial. Technology evolves rapidly, and what worked well for websites five years ago may not be the best approach today.
By knowing what’s going on, you can make smarter decisions when choosing platforms, features, and designs for your website. Simple things like ensuring site security, or that your site is mobile-friendly or loading quickly can make a big difference. You don’t have to be an expert, but it’s worth taking some time to learn the basics or consult resources that keep you updated, like this helpful guide on how to keep up with industry trends.
Using Website Builders to Simplify the Process
One of the easiest ways for non-tech savvy business owners to build a website is through user-friendly platforms like Wix. These website builders offer a range of tools and templates that make designing and launching a website simple, even for beginners. The best part? You don’t need to know how to code.
With platforms like the Wix website builder you can easily drag and drop different website elements to create your pages. From choosing a template that suits your brand to adding features like contact forms or booking systems, it’s all done through an intuitive interface. Wix, in particular, offers flexibility, allowing you to customize your entire site without needing to hire a web developer. This makes it an ideal solution for small business owners who want to control their website without a lot of overhead costs.
Prioritizing Mobile Optimization
Most web traffic comes through mobile devices. You’ll need a site that’s mobile friendly to stay competitive. If your website isn’t optimized for mobile users, you risk losing countless potential customers who won’t stick around to deal with difficult navigation or slow load times.
Many website builders, including Wix and other similar drag and drop builders, automatically create mobile-friendly versions of your site, but it’s still essential to double-check that all the elements work seamlessly on smaller screens. Mobile optimization means ensuring your content is easily readable, your buttons are large enough to click, and your images load quickly without sacrificing quality.
Understanding SEO for Better Search Visibility
You may have the most beautiful website in the world, but if no one can find it, it won’t matter. SEO is all about helping people find your company on search engines like Google. For business owners who are not tech-savvy, SEO can seem like a foreign concept, but there are basic principles that are easy to implement.
Start with keyword research to figure out what your potential customers are searching for. Then, make sure those keywords appear naturally in your website’s text, titles, and even image descriptions. Platforms like Wix offer built-in SEO tools to help guide you through the process. You don’t need to become an SEO expert, but understanding the basics can give your site a competitive edge.
Choosing the Right Hosting for Your Website
When you build a website, you’ll need to choose a hosting provider. Think of hosting as the home for your website—it’s where all your site’s data will be stored. Some website builders even offer hosting as part of their package, while others may require you to select a third-party hosting provider.
It’s important for you to choose a reliable hosting service that offers strong customer support and ensures your website is always accessible. Downtime or slow loading times can frustrate visitors and negatively impact your business. Make sure to compare hosting options and consider things like storage, bandwidth, and security features before making a decision.
Regular Maintenance and Updates Are Key
Building a website is only the first step; maintaining it is equally important. Regular updates ensure that your site stays secure, runs efficiently, and continues to meet the needs of your customers. Platforms like Wix make this easy by offering automatic updates for their systems, but you should still check your content periodically.
Adding fresh content—like blog posts or new product listings—keeps your site active and helps with SEO. Plus, performing regular checks for broken links or outdated information will show your visitors that your business is current and reliable.
