On-Page SEO Tips for Small Local Businesses
If you run a small local business, you’re probably overwhelmed by all the jargon and everything associated with running your own website. You may have considered using an SEO Service, but you’ve decided to go at it alone for whatever reason. Or maybe you’re just starting out and looking for tips on getting started with on-page SEO.
Either way, we’ve got you covered. Here are five essential tips for small local businesses when it comes to on-page SEO:
Keyword research is a must
If you’re not doing keyword research, you’re missing out on a lot of potential traffic. It’s crucial to find out what people are searching for when looking for businesses like yours. There are several free and paid keyword research tools available, so there’s no excuse not to do this.
Once you’ve got your list of keywords, you need to make sure you’re using them throughout your website. Use them in your titles, in your content, in your metatags, and in your URLs. But don’t overdo it – too many keywords will actually hurt your rankings.
Make sure your website is mobile-friendly
More and more people are using their smartphones and tablets to search the web. So if your website isn’t mobile-friendly, you’ll lose out on a lot of potential traffic. Google has even said they’re starting to prioritize mobile-friendly websites in their search results.
There are a few different ways to make sure your website is mobile-friendly. You can use a responsive theme that automatically adjusts to different screen sizes. Or you can create a separate mobile version of your website. Either way, make sure it’s easy to use on a smaller screen.
Interlink your important pages to build backlinks to them
Interlinking is a must if you want to rank higher in the search results. By linking to your important pages from other pages on your website, you’re giving Google a signal that those pages are important. This will help them rank higher in the search results.
To do this, add links to your important pages in your blog posts and other pages on your site. You can also add links to your pages in your website’s navigation menu.
Make sure your website is fast
Google has said that website speed is a ranking factor. This means that if your website is slow, it could hurt your rankings in the search results. There are a few different ways to improve your website’s speed, but one of the easiest is to use a caching plugin.
Caching plugins store a static version of your pages and serve them up to visitors instead of generating fresh pages each time someone visits. This can speed up your website significantly.
Delete social sharing buttons on your website
You might be surprised to learn that your social media sharing buttons are causing your site to slow down. That’s because they have to load all of the different social media scripts each time someone visits your site.
If you want to keep your website fast, it’s best to delete those sharing buttons. However, if you really want people to share your content on social media, you can add a simple link at the end of each post that says “Share on Twitter” or “Share on Facebook.”
Your website can rank high on Google if you follow these tips
It will not happen overnight, but if you follow these tips, your website will eventually rank high on Google. Of course, you will have to tweak things as you go along, but even the pros must do that.
