The Role of Blogger Outreach in Increasing Web Traffic
Blogger and influencer outreach programs aim to help you drive web traffic to your business pages and increase conversion rates. This marketing strategy involves working with industry-famous bloggers and influencers to reach a wider audience with your brand. Outreach programs include content creation, product reviews and features, giveaways, sponsored posts, and more. Here’s an overview of the role of blogger outreach in increasing web traffic:
Boosting Online Visibility
A carefully orchestrated blogger outreach plan can contribute to increased reach and exposure. Famous bloggers have large followings across multiple online platforms. Working with such bloggers increases your brand exposure and can potentially drive traffic to your website. The bloggers offer access to thousands of potential customers, allowing you to make an impression and spread the word about your business. You can reach new audiences beyond your current social media followers. Here are four ways outreach programs increase online visibility:
Sponsored Posts: You can pay bloggers to publish content on their sites. The content can feature backlinks so interested readers can find their way to your website.
Product Reviews: If you sell products, you can ask bloggers to provide positive reviews and encourage their audience to try them.
Product Features: Bloggers can provide a feature overview to help their audience understand how to use your new products.
Giveaways: You can ask bloggers to run a giveaway program where their audience can win vouchers, discounts, or free products from your website.
Improving Off-page SEO
Another role of blogger and influencer outreach programs in driving web traffic involves improving search engine optimization (SEO). Famous bloggers with a strong online presence may benefit from a higher domain authority, meaning their posts and content get a better ranking from Google. Backlinks can signal to Google that your website is relevant and trustworthy. Google treats such backlinks as high-value links that can help push your sites up the search engine result pages (SERPs). Ranking higher in SERPs can drive more traffic to your website.
Creating Quality Content
Working with bloggers and influencers can provide quality content for your audience. Experienced bloggers often know how to develop engaging content that resonates with their audience. You can utilize their experience to create new content verticals and informative, engaging pieces. The bloggers can also create sharable content that can be broken down into smaller parts and published across multiple platforms. Quality content impacts online visibility, encouraging increased traffic to your site.
Building Trust and Credibility
Networking with established bloggers and influencers can help you increase credibility and trust in your business. The bloggers have already made a name in the industry, and those they vouch for often benefit from the same or similar trust. By associating your brand with top influencers who’ve established credibility with their followers, you can build trust with your own. Trust and credibility can result in return visits and loyal customers returning to your website for more content. This can improve your SEO and help to drive more traffic to your business.
Increasing Mentions and Shares
Influencer outreach programs can result in increased brand mentions and social media shares. Bloggers have social media platforms where they engage thousands of followers with daily posts and snippets. They can mention your business, brand, products, or service on social media, giving you more visibility. You can also post on social media about the content published by influencers regarding your brand. Social media mentions and shares can expose your brand to additional prospective customers.
Expanding Your Network
Partnering with bloggers can help you expand your network and build relationships with leading influencers in your industry. You can work with top bloggers while also partnering with smaller blogs for additional support. The goal is to expand your network, earn quality links, and push your brand to as many people as possible. Seek to build relationships with different types of bloggers within your industry. If you don’t immediately secure placement with the top influencers, find smaller blogs and work your way to the top. A more extensive network typically contributes to quality traffic.
Finding Blogger Outreach Programs
Securing a relationship with top bloggers and influencers requires time, manual work, and other resources. One solution is to work with a blogger outreach program from a trustworthy link-building company. These companies have extensive networks of bloggers they work with and know what’s required to get placements. They aim to save you time and reduce your responsibility of finding and securing a placement with well-known bloggers and influencers. Consider working with an experienced link-building company to help drive traffic to your site.
