With 85% of the market share, there is little doubt about the mammoth demand for Android apps by customers around the world. In today’s world, a mere online presence is sufficient for a brand.
Smartphones are slowly but steadily becoming the centers of our universe, and evolving android app development trends are the talk of the town!
Today phones are the very reasons for businesses to change their operating models to incorporate the users of this android universe. It is predicted and forecasted that by the end of 2021, the mobile app market revenue will reach $693 million.
So, before you make that big app leap for your business, let’s look at some of the newest and latest android app development trends for a rage this year.
Have you ever come across a restaurant’s notification about that day’s specials or their new combo whenever you visit the area where the restaurant is located? Wonder how they do this?
The answer is beacon technology. From hospitality to retail, several businesses have benefited from this technology.
Simply put, beacon technology can be explained like this – a retailer installs beacons all around the store with the help of an app reseller. These beacons then seamlessly connect with the user’s smartphone if they have the app installed on their device.
This way, whenever the customer moves through the store, his location is recorded and the purchase pattern identified. Next time when the user comes sufficiently close to a beacon, they can be notified about the offers currently running in the store.
One cannot talk about android app development without talking about machine learning (ML) and artificial intelligence (AI).
The success of FaceApp, which used AI to put filters on photos to show users how they would look when they are old, took the internet by storm. There are a plethora of tasks that can be done with the help of ML, and hence, this versatility becomes an asset for users and developers alike.
Experts suggest that the ML industry has a CAGR of about 42 percent and will be worth $9 billion by the end of 2022. These numbers are enough to convince one in favor of adopting this Android app future trends.
With the launch of foldable devices, for example, Samsung’s Galaxy Z Fold2, a whole new world of UX/UI has opened up. Larger screens provide a lot of space for experimentation with design.
The apps will have to be optimized so that it is compatible with the folded and unfolded device. Moreover, an unfolded device means a lot of space to play around for the developers to deepen the user experience and make it more immersive.
Thus, keeping the screen size in mind while making these apps can be one of the most crucial ones among the latest Android app development trends.
More and more businesses are opting for the integration of chatbots in their apps. You ask why? User behavior studies suggest that people are more inclined to use chatbots while making an online purchase.
Moreover, this integration allows the users to use apps directly in the chatbots such as Google Assistant.
We all know how much we are starting to depend on Google Assistant and Siri for our answers, and who better than these digital friends to highlight the crucial features of the apps?
A success story that has very efficiently leveraged the use of virtual assistants is Starbucks. Their “My Starbucks Barista” app allows the users to just tell the app about the kind of coffee they want, and the app directly orders it for them. Now, isn’t that much more fun than manually selecting each ingredient in the coffee?
Well, the craze for IoT has certainly surpassed the number for the world’s largest fantasy series, GoT, and this is certainly the future of mobile app development. An ecosystem of interconnected gadgets, the IoT is the reigning dragon in this technology era.
Technology is becoming more and more integrative, and here are the days where you can control almost all smart gadgets at your home with just a tap on your phone. Tech giants like Google are investing millions in acquiring these smart gadget companies (e.g., Fitbit) to provide a 360-degree experience to their users.
According to data from global usage statistics, by 2022, the mobile wallet transaction value will reach almost $14,000 million, providing a massive window of opportunity to tap on this emerging trend in the android app market.
Today, people are using smartphones for almost every task, and making payments isn’t any different. Apps like PhonePe and Google Pay have been the pioneers in this market, although experts predict that there is still enough scope for development in this market.
Moreover, this trend is followed by another one – the need for security for users while making payments through these platforms. Thus, with the increase in demand for mobile wallet apps, there is an extended demand for CyberSecurity that prevents data leaks in these apps.
Have you seen the rise of customized gifts? A pack of one’s favorite fragrance, eatables, and a handwritten note goes a long way to convey the one sentiment – I care. Customization is the key to customers’ hearts. An easy-to-navigate app tailored to your customer’s needs will lead to more conversions than having some third-party platform showcasing your products.
Moreover, this trend allows all the businesses ranging from retail to healthcare to tailor their UI with the one that resonates with their audience. These on-demand apps are data mines that track user preferences, their locations and analyze their purchase patterns to make retargeting efforts easier and more efficient.
Moreover, they provide full control over data privacy and usage since they belong to the business and aren’t operated via a third party.
Looking at the amount of content created on various media channels, there is a need for a backup for storing this data. More and more people today are looking for cloud solutions to store their data and manage it much more efficiently.
The technology of cloud computing integration in smartphones allows users to back their data directly from their phones and carry out complex tasks with ease.
Google Drive, Dropbox, and Salesforce are some of the most advanced android app development solutions in this field.
The mobile app space is expanding more than ever. It is the time to sow some seeds of development for a business to reap its benefit in the coming years. For standing out in such a competitive space, there is a need for a definitive strategy that would enable businesses to thrive in this tech-savvy era.
Emerging app development companies like Google, Microsoft, and Apple will lay the foundation for the outlook of mobile app development in the forthcoming years.
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