What do you need to know about personal online reputation management?
Your personal reputation is how others see you. Although today the most easily accessible information about you is on the Internet. But remember, how people view you in your community is also part of your personal reputation. In this guide, you will explore personal online reputation management, which gives you a clear picture of why this is important and how online personal reputation services can build a strong and positive personal brand to help you achieve your goals.
Why is personal reputation important?
Nowadays the reputation is one of your greatest intangible assets. Whether you are interviewing for a new job or applying for a mortgage, your reputation will affect the outcome of such activities. A good reputation is so important for business owners or professionals that it can be the difference between success and a career.
If you want to manage your reputation online, you help get the best results and information about getting to the top in a world where 90 percent of online searchers don’t go beyond the first page of search results. Influencing the top results for your name is important.
How can you protect my personal reputation?
Protecting your personal online reputation management involves three important steps:
- Check out what others are saying about you online.
- You can perform a gap analysis between your search results and the leaders in your industry whose search results you emulate.
- Create a strategy to close the gap between where you are and where you want to be.
- ORM services will provide detailed procedures and information on how to manage and influence your personal reputation.
Check your online reputation:
Before you create a strategy to influence your online reputation, you need to set up your listening tools and understand the factors that affect your reputation. When something new appears with your name, you will receive notifications of new references to keep you informed. A good reputation checker will send alerts when someone mentions your name in the following ways:
- social media
- industry list
As you review everything, people say about you online. You will need this information later to create strategies for improving the information people find when they search for you online.
Perform a Reputation Gap Analysis:
Now you can use listening and monitoring tools to know where your personal reputation is online. You are now ready to perform the gap analysis.
Look for highly regarded professionals in your field or area of expertise. Find that professional online and check the top results. Look for the following items and contents as you review the results. You can take note of the content type and length for each item as a guide for building your personal reputation strategy.
- social profile
- industry list
- online profile
- Organizational Engagement
- professional website
Now compare the results you find for highly regarded professionals with the results you find when searching with your own name. Look for high-level content that you are missing. Evaluate websites and platforms that have this high content.
Creating a Personal Reputation Management Strategy:
You now have information about where you are and where you need to be for your online reputation. You are ready to create strategies to move you from your current state to your desired state. Here are the two main components of a personal online reputation management strategy.
Negative listing suppression:
Start by specifying the negative results you want to suppress. You will need to review the website’s terms of service. Unfortunately, you cannot request the removal of all bad reviews or bad mentions of your name from the website.
You can remove some negative content by asking the publisher to do so. This is a call for you to judge. Sometimes asking to delete negative information can do more harm than good. The higher the negative content ranks, the better. For example, a page that ranks first on Google generally gets 31.7 percent of traffic. At the same time, the top 10 pages get only 3 percent of traffic.
Build a positive list:
Once you have created a plan to delete or suppress negative data, you are ready to create helpful content. Review your gap analysis to find the highest-rated content from the professionals to which you compared your results. Now look at how you can get them from those sites too. Both generating positive results and suppressing negative results can help by implementing search engine optimization reputation management strategies.
The Importance of Ongoing Personal Reputation Management:
Once you have created and implemented a personal online reputation management strategy, your work is not finished yet. Personal reputation management is an ongoing process where you listen to new mentions and look for ways to improve search results related to your name or occupation. Even if you get the positive rankings and results, you look for. You must also be careful to protect your reputation with detailed and influential audits.