Software development (SW) is one of the most widespread intellectual professions. At the same time, increased requirements are imposed on this area of activity in terms of the organization of work, and regardless of the size of the development team. Another feature of software development is the unpredictability of the future attitude of the market towards the product being created.
Given these features, as a first step, an idea is developed with the minimum required set of capabilities. The implementation of the idea should fully present the product, show its prospects. At the same time, the cost of implementation in socialized terms (financial, time) at the first stage of presentation should be as low as possible.
This idea was formalized and loudly declared its viability in 2001 by Franco Robinson. Steve Blank and Eric Ries took up the idea, calling it MVP – Minimum Viable Product.
The main task of the mvp for startups is not only to present the product, but, which is also important, to collect information about its need for the market. It is the analysis that allows you to finally determine the target audience of the product and the directions of its further development. Along with the presentation of the product according to the mvp for startups principle, all components of its future large-scale marketing are checked – from presentations to training personnel in product ownership.
In general, the MVP principle is very closely related to the iterative principle of developing any idea, when its developers approach the final implementation as a result of several successive iterative steps.
What is an mvp is here. Among the additional tasks that are posed in the development process according to the MVP principle:
According to the authors of the idea, the most important task of an MVP is to educate customers and attract them to their side by developers in the matter of finally bringing the product to market.
MVP fits perfectly with the general idea of developing a business model, as they say, it fits perfectly among all three components of the business model canvas:
Principles very similar to it interact with the MVP principle:
MVC – the minimum viable founder – the founder capable of starting the development of a project and having the following minimum characteristics:
MVCom – Minimum Viable Team – the minimum team required to implement an MVP. When creating an MVCom based on an MVP, the main functions of the company are determined and the necessary personnel are already selected for these functions.
MVT – Minimum Viable Technology – a technology that provides development at the proper level with appropriate tools, taking into account the current and future development of the project industry.
One of the clearest examples of the successful application of the MVP design principle is the development of a customer service model based on cloud computing technology – SaaS.
The development and implementation of SaaS went gradually and “from afar” with constant analysis of the “readiness” of users to accept the following procedure:
Most importantly, SaaS does not stand still, first of all, it sees its shortcomings and seeks to eliminate them, everything is within the framework of the MVP strategy, and, secondly, it sets out new more global tasks to ensure the variability of services received from one server.
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