5 Ways To Build Confidence in Cold Calling
Whether cold calling for collection agency or real estate firm, there is nothing more intimidating than contacting several strangers and not knowing how the conversation will go. Cold calling requires confidence, but that is not something you get overnight, and as much as some people would like to make you believe it, confidence is not a natural thing for most people. There are at least five ways to build your confidence and improve your performance when it comes to cold calling.
1. Speaking Slow and Relaxed
Many first-time cold callers tend to race through the conversation because they are intimidated by the stranger on the line. However, plowing through your pitch is a surefire way to fail and get your nerves going. If you want to stay calm, you need to display calmness. Speak slow and relaxed. You know why you are calling and what you are offering. By breathing and slowing down, you will automatically relax the fight or flight response in your brain, allowing you to communicate more effectively.
2. Practice Makes Perfect
Many people are nervous about cold calling because they have never done it before. Try testing out your script with family and friends instead of jumping into the deep end on your first call. While loved ones might not intimidate you, they will allow you to practice your script and perfect it without the additional pressure of conversing with a stranger. Many people feel more at ease making mistakes with friends and family than with strangers. Another tool that can help ease the pressure is dialer software. The program can help you connect with more people ready to listen, meaning they are more receptive to the call.
3. Using Dialer Software
Using an auto dialer for real estate agents is a significant stress reducer. Not only does the software save time and energy, but it also helps the agent focus their calling efforts. Using an auto dialer, an agent can make more productive phone calls in less time, ultimately contributing to a more successful and rewarding day. The more positive experiences an agent has, the more confident they are likely to be.
4. Mastering Your Pitch
One of the best methods for boosting confidence with cold calling is to master your pitch. You do not want to make a cold call without a script or idea of what you want to say. Any high-volume caller should create a 20-second pitch that includes an introduction, why you are calling, and what services you offer. By getting the message out within the first part of the call, you are more likely to enter into conversations with interested prospects.
5. Preparing for Objections
Objections are part of the effort. Cold calling is not a win-all strategy. The purpose is to reach out to unknown prospects hoping that one will turn into a solid lead. By preparing for objections, you can protect your confidence against receiving countless nos.
Are you ready to start cold calling? If so, make sure you have the right tools and practiced with your family and friends. Confidence is crucial to cold calling success.
