7 Marketing Technologies Every Marketer Should Know (And Why You Need Them)
The modern marketer has so many advantages. Technology has made it possible to optimize marketing strategies for maximum impact. If you haven’t heard, MarTech is the new word dominating the marketing streets. Marketing technology is a clever combination or portmanteau of the words marketing and technology.
The use of technologies helps with campaign planning and execution, data analysis, and customer relationships. There is higher efficiency in marketing processes. Our article explores seven must-know marketing technologies.
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You have been using Milwaukee digital marketing agency services. You hired them because of their professionalism and experience in the industry. At the end of the month, you expect reports on their activities. You want to know whether the campaigns are a success or not.
A less-than-professional company would try to impress with figures that look nice on paper. But if you were to ask for actual proof, they would have none to offer. Modern marketers use analytic tools to track the performance of their campaigns.
They can show that messaging is reaching the target audience by using relevant metrics. These include click-through rates, open rates, and delivery rates. It provides an opportunity to target messaging better, thus increasing the chances of conversions.
The advantage for marketers is there are tons of such marketing technologies online. The most popular is Google Analytics. Use it to track user behavior on your website. It provides insights into where your audiences are and how long they stay on your pages.
Marketers also get to know which content they interact with most. Social media platforms also have analytics tools for measuring reach and engagement.
2. Video Marketing
Do you know how many people currently use YouTube? If we are to believe industry reports, the number is over 2 billion users. As of 2019, the platform surpassed Facebook to become the number one influencer of customer behavior.
Up to 90% of audiences will discover new products or brands on the platform. Other channels that are gaining popularity are Instagram live and stories, as well as Facebook videos.
Engage with audiences by creating engaging videos. Storytelling is a powerful tool that will help you resonate with audiences. Marketers should avoid content that pushes products and instead focus on connecting with customers.
3. Artificial Intelligence
Artificial intelligence allows for the personalization of services at an almost human level. Technologies like natural language processing and machine learning have revolutionized customer service.
Chatbots, for example, provide prompt responses to customer queries. They can also recommend products based on past shopping behavior. Marketers get tons of data that provides valuable insights they can use in their strategies.
Augmented and virtual reality provide immersive experiences to help customers choose products. Imagine test-driving a vehicle from the comfort of your living room.
Smart assistants and voice search provide browsing convenience and so much more.
4. Conversion Optimization Tools
Audiences on your website and social media should convert into lifelong customers. The best way to do it is to ensure that they engage with the products and services. That is where conversion optimization tools play a key role.
They allow marketers to take a better look into data and transform it into insights that help with better decision-making. You get insights on which people use your site and how to increase conversion rates. Such tools include web Analytics tools that we have talked about above.
Behavior Analytics tools give insights into audience behavior on the website. You can, for example, understand why customers are abandoning their carts. It also shows you what your audiences may be looking for in terms of content.
Testing tools allow you to make necessary changes to your site for engagement. It could be something as simple as using a stronger CTA or changing the landing page.
5. Email Marketing
Email Marketing is a powerful tool but you must know how to use it well. Sending too many emails is a form of spamming and audiences do not like that. They will send such to spam or junk folders.
In the end, you miss out on an opportunity to reach your customers. It is important to get insights into the target audiences. You can personalize or customize messaging depending on their interest.
You increase the chances of open rates by targeting well. There are tons of tools marketers can use. These include MailChimp, ActiveCampaign, Drip, and Moosend.
6. Low Code Technologies
One of the major challenges of technology is learning how to code. It can be difficult for marketers who do not have the background. There is some relief with low or no-code technologies.
Marketers do not need to sign up for years of programming training. Yes, some basic coding knowledge is important to maximize on tools. The systems use visual instead of written code. You may have used them without knowing that you are using low code technology.
Look at drag and drop interfaces when building a website, for instance. They simplify the process removing the need of hiring web designers to create the site from scratch.
For the company, it is a great saving and can lead to higher efficiency in processes like application development.
7. Search Engine Marketing
Search engine optimization (SEO) is giving marketers sleepless nights. It is tough to compete for top rankings on search engines. Yet, this is just one component of search engine marketing.
Other options are Google Adwords, Pay per Click advertising, and paid ads. Such have implications on top rankings in the search engines.
Keyword optimization and ad clicks will help with traditional and online marketing.
Marketing technologies or MarTech will increase the efficiency and productivity of marketing teams. We have looked at some critical ones marketers need to know.
Analytics look at data to provide invaluable insights for decision-making. It helps with better personalization of services for better customer satisfaction. Video marketing is critical for better engagement with audiences.
Conversion optimization tools help with converting audiences into buying customers. Email marketing is still a powerful tool for better targeting. Search engine marketing ensures better ranking thus better visibility for the brand.
Artificial intelligence provides immersive experiences and personalization through product recommendations. Finally, low code technologies remove the need for marketers to learn code. There is now no excuse not to adopt marketing technology due to complexity.