A Step by Step Guide to Using Twitter Ads
Twitter is one of the world’s largest social networks where millions gather every day to share updates and keep up with new trends. Hundreds of millions of tweets are sent every day and Twitter keeps changing its algorithm that serves tweets and ads. Spending money on Twitter ads can be useful for individuals and businesses. Would you like to know how Twitter ads work? This article explains the key steps to target your true audience and show them ads on Twitter.
Continue reading if you want to learn the art of advertising on Twitter.
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Importance of Twitter Ads
Twitter is different than Facebook, LinkedIn, Instagram, Reddit, SnapChat, TikTok, and different other famous social media websites. Many people on this platform do not exist on other platforms. Thus, to reach new potential buyers, you should consider Twitter advertising.
Whether you sell products or offer services, you can benefit from the robust advertising model of this famous social network. While many organizations have announced that they will keep boycotting ads by Facebook, Twitter, and several other major social media sites, some are still displaying ads on them.
Now is a great time to consider running your first Twitter ad considering there are many ultra-simple Twitter ad formats and no minimum advertising budget.Before you start setting up your first Twitter Ads campaign, you first need to understand the types of Twitter ads and how to set up these ads.
Major Types of Twitter Ads
Let’s have a look at the popular types of Twitter ads:
Promoted Tweets: You can promote tweets to increase your outreach. A tweet can ad as a perfect ad if you have something to promote on Twitter.
Promoted Accounts: Oftentimes, promoting one or more tweets is not the goal of markers. In many cases, people want to promote an account. This option lets you do the same.
Promoted Trends: Twitter is all about ongoing trends. Many people open Twitter on mobile or desktop just to check the trends for that day. You can show your ads alongside ongoing trends.
Promoted Moments: You know story ads appear on Instagram and Facebook stories. You can think of Promoted Moments on Twitter as promoted Twitter storiesads.
Automated Ads: If you are new, do not know much, and have a small team, automated ads are for you. Here, you do not have to set up your campaign, the top ten tweets you write in a day will automatically get added to your ad campaign. All you have to do is to set your budget.
Step-By-Step Guide to Twitter Ads
Here are the steps you have to follow to set up your ad campaign on Twitter:
Step 1. Set Up Your Twitter Ads Account: If you are a Twitter user, you can use your log in details to set up your Twitter ad account.
Step 2. Choose Your Advertising Objective: Now you have to choose your ad objective. The main objectives are; awareness, consideration, and conversion.
Step 3. Set Up Your Ad Group And Bidding: It is now time to set up your ad group and start bidding. You need to stick to one ad group.
Step 4. Target Your Audience: The targeting options help you choose the right audience for your ad and maximize your budget.Budget allocation is vital.
Step 5. Choose Ad Placement: Your ad can appear on different areas of the page. Check your options and select the one that is going to work better.
Step 6. Launch Your Campaign: You are all set; it is time to launch your ad campaign. Make sure you have selected the options that will suit your campaign objectives.
The Last Word about Twitter Advertisement
There are many global platforms on the internet that provide you advertising opportunities. Twitter allows you to display ads to your most relevant audience. Besides Google and Facebook, Twitter and LinkedIn are emerging as valuable options for marketers. Both business to business and customer to business ads can have a good response rate and conversion rate here on Twitter.
If you want to learn more about Twitter ads, you should get in touch with a Twitter ad expert or an ad agency that specializes in Twitter ads. You have read the importance of Twitter ads and how an ad campaign can be set up on Twitter. In the end, we can say that bothproduct-based and service-based businesses should try Twitter ads. I wish you all the best with your business growth goals.