URL Structure for a Website: Best Practices for SEO-friendly URLs

There are too many URLs that are insignificantly addressed to web pages. However, how you structure URLs matters for the SEO. It might seem less important than the headings and title element, but the URL can be a powerful tool for obtaining SEO success. 

In this article, we will specify the necessary information about URLs, like the significance of URLs in SEO and its best practices in SEO. 

What Is The Importance Of URL Structure In SEO?

A Uniform Resource Locator (URL) is the web address that we enter in the browser to access a web page. 

We all know that the first impression is the last. This eventually goes well with the website and its URL. Now, if the URL needs to be clearer and clearer, then people will not have any importance, amd the bounce rate will be high. 

The website will rank low in the search engine as Google considers the URL. Thus, the importance of URL structure is obtained with proper planning and precaution. 

There is ultimately no fixed formula to create a good URL structure, but certain rules are followed and ensured if we get the most out of the URL and set the site up for SEO success. 

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Best Practices For SEO-Friendly URLs

Here are some of the SEO best practices for URLs:

1. Follow A Good URL Structure 

The URL hierarchy is vital before you start building the website. There is no regulation for the absolute best URL structure, and the URLs can differ depending on the site’s purpose. 

With the best URL structure that is simple, easy to use, and logical is considered to be the best. Thus, ensure the URL structure is inherent so that the search engine can quickly understand the connections between pages on the site. 

Once the URL structure is in place, receiving the right URL keyword for each page is fairly simple. 

2. Edit The Page URL To Be Relevant 

When you publish a page on the site, it should have a clear motive. Hence, do not use them randomly to generate numbers and create more confusion.

Hence, you can customize your website page URLs and make them more descriptive for the URL context. This further enhances the user’s experience and improves the click-thru rates. 

3. Use Meaningful Keyword 

Remember to use 1 or 2 pertinent keywords in the URL and convey to Google what the page should appear in search results. 

Do not stuff the URL with more because it can come across as spam. Rather, use keywords that are in the title of the post or page. 

In addition to the URL, adding keywords in the page meta description is better because Google bonds these words in search results and makes the page stand out more. 

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4. Keep It Short And Simple

Most of the URLs can automatically use the page and post titles as the default URL. But sometimes, it can be unnecessarily long and strong characters for the URL. 

The shorter the URL, the better it is, as short URLs tend to rank higher, too. 

5. Use Lowercase Letters 

After the domain name, the URLs are case-sensitive for everything. Thus, use lowercase letters for the URLs, and if you use uppercase, then update the links and redirect the new ones. 

Some websites can automatically default to use lowercase. If you face the same with your website, then you have nothing to fret about when it comes to being case-sensitive. 

6. Redirect Old URLs

You will likely make changes to your site over time, and you can select a URL structure and then decide to alter it later on to improve usability.

In that situation, it is best to add permanent redirects. They further ensure that links for bots and people are intact. 

Sometimes, you can edit or alter a URL by adding a 301 redirect so that if someone clicks the old URL, it will automatically be taken to the new URL and not see a 404 error page. 

URL Structures Can Be Different 

Not all websites use the same URL framework, and that is fine. The URL structure of a website depends on the unique needs of the website. 

Thus, depending on the website’s purpose, the URL structure can vary no matter what system has been chosen and is applied to maintain a proper URL structure. 

As a building block of the website, the URL, when optimized, assists in reaching the website traffic. When there is a clean URL platform, it is more trustworthy and makes it easier to share.

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Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.