How to Build Long-Term Relationships with Real Estate Clients

How to Build Long-Term Relationships with Real Estate Clients

As a real estate agent, you know it is very important to take actions that will help you build a good and strong relationship with your clients. Referrals made by word of mouth can go a long way in helping your business grow, even though there are other precautions you can take to give you an edge over other realtors in your area.

This article will look at the most effective practices you can make to build long-lasting relationships with your clients.

1. Take Advantage of Social Media Platforms

Social media sites can be very vigilant in helping you stay in touch with clients you have previously worked with. You can go the extra mile and invite them to be your friend across many social media platforms, allowing them to view any post you make.

Create accounts on Twitter, Facebook, and Instagram, as these are the most used platforms in modern times with a huge number of global users. When you leverage social media platforms effectively, you will strengthen your relationship with former clients.

Since they will be more familiar with you and your business, they will be more likely to suggest your services to family members, friends, and colleagues.

2. Have Valuable Resources and Share Them

As a real estate agent, you need to be resourceful and have a list of dependable professionals across various fields, including a positively geared book. It will benefit you if your list contains contact details for landscaping companies, plumbers, and electricians, among other professionals in the real estate sector.

In addition, you8 should share these contacts with prospective and former clients. This will create an impression in their mind that you are committed to helping them. The major benefit of being resourceful to former and prospective clients is that they will give you referrals and act as an incentive to prospective clients.

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3. Invite Them to Special Events

This is a proven method to solidify your client relationships and improve your real estate business. Invite your clients to events as this will allow them to share the good experience they had working with you. This can widen the pool of your prospective clients as it will build a good reputation for you.

If you choose to organize your event, plan meticulously and invite the right guests. Such a platform will allow your clients to network with each other as they interact. This can help you gain the trust of potential customers. You can ensure that your event is successful in building and solidifying relationships by:

  • Understanding your objectives and what you want to achieve through organizing the event.
  • Carefully select your guests.
  • Choosing a venue that is convenient to all the guests you intend to invite.
  • Have a plan in place to feed your guests.
  • Send invitations in advance.

4. Send Direct Mail Postcards

The use of mail postcards is very effective in modern times, contradicting popular beliefs. Direct mail postcards give you an easy way to keep tabs on all your past clients. It is always worth the effort to send a postcard to a client when you help them buy or sell a home.

In terms of what should be on the postcard, it would help if you prioritized a clear picture of the property, a picture of yourself, and essential details about the property and its address.

Consider hiring a direct mailing company’s services if you want to take this to the next level. This will allow you to send mailings to your available contacts at an affordable cost allowing you to focus on other aspects of your business.

Your postcards will go a great way in assuring former clients that you are committed when it comes to securing the best deals for buyers and sellers in your area.

5. Be Honest in Your Dealings with Clients

Transparency and honesty are essential traits in any industry if you want to advance your company. Greed can hinder the growth of your business and even lead to its collapse. A good point to note is that any client that uses your services may need to buy or sell the property again in the future.

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If you lie to your client, it will destroy your reputation, and they may even actively spread the word about your malpractices. If during your business engagement you make a mistake or are unable to deliver, it would be better if you own up and apologize.

Doing this is better than covering up your shortcomings; honesty will free you of burdens. Sometimes, you may comment on topics online or offline but later change your perspective. In such a case, it would serve you best if you utilize the same network to communicate your change in opinion. Protecting your reputation by being honest is important, as your business depends on building long-term customer relationships.

6. Always be Grateful to Your Clients

It is always good practice to thank all the customers that you work with, whether they are first-time or repeat customers. A simple thank-you note will effectively express your gratitude to clients for choosing to work with you.

In the note, it would also help if you encourage them to reach out to you for help if they encounter any problems you can help solve. This seemingly simple gesture can help your real estate business stand out in your locality and even out of town.

For your loyal customers, a simple thank-you note may not be enough. It would help to create a list of clients or companies that can benefit from your reward programs; this is a better way to thank them for their loyalty.

In addition, if you cannot get in touch with a prospective client, you can send them a thank-you note as it shows that you will value their business. It may even leave an impression and prompt them to refer other clients to your business.


One of the best ways to become a top real estate agent is by cultivating a lasting relationship with your clients. Applying the above-mentioned methods can help you towards this goal when you apply them consistently.

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Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.