Essential Components Of An Optimized Law Firm Website
Running a successful law practice today is full of hurdles, particularly for small to medium size firms.
The legal industry is facing major shifts in the way they do business. The whole new wave of legal tech aims to introduce efficiencies and save legal firms time and money. Marketing and business development tactics are more important now than ever, with people using search engines to solve all of their problems, including legal issues.
Many legal firms are simply overwhelmed and unsure where to start with updating their operational and marketing techniques. Upgrading your legal firm’s website with law SEO services is a necessary step to enhance your law firm’s exposure and bring in new business. First, it is quite important to understand the objectives of your law firm’s website.
In most cases, you will want it to act as a main source to attract new clients. You will want to work with a professional on refining your website vision, designing eye-catchy logos and designing a modern website that reflects your legal firm’s unique brand name.
However, a law firm website update needs to entail much more than a simple redesign in order to achieve its objectives. There are several elements that increase the likelihood that your legal firm’s website will stand out and compel users to pick up the phone and call you. Here are the essential components of an optimized law firm website.
Speed
Attention spans are always short. If your legal firm’s website does not load quickly, particularly on mobiles, users will leave and look elsewhere. Page load speed is also one important factor that affects how well your website ranks in Google search result pages.
Mobile-friendliness
Mobile platforms have now surpassed desktop computers in terms of where consumers access online information. If you do not have a website design that is optimized for mobile devices, then you are letting leads fall through your hands. Law firms particularly need to have mobile websites, since it is far more likely your services will be needed when a mobile device is the only convenient one at hand.
It is fact that about half of your website visitors are using mobile devices. Being optimized for mobile is no longer a “good to have” thing. It is a requirement. Being mobile-friendly is very important to Google, and websites that offer an exceptional mobile experience will be rewarded with higher rankings.
Local Relevance
You are a local legal business. That means that potential clients are likely looking for keywords like “family lawyer near me.” Law firm websites need to be locally relevant in order to perform well for these searches. Your website content should be written with the local user in mind and provide valuable information.
Conversions
Your law firm website should be a solid resource for generating leads and converting them into clients. It should sets your law firm apart and establish its credibility in the legal industry. The main aim of your legal firm website is to get potential clients to contact you. That means that no matter where a user is on your website, it should be simple and convenient for them to connect with you.
Even if you are not available 24/7, the professional legal firm websites will appear to be. This can be simply done through a 24/7 live chat facility. It is also important to ensure that wherever your contact number is listed, it is clickable on mobile devices. Another essential feature to help encourage clients to contact you are testimonials. Whether they are video content or written testimonials, display these prominently on your law firm website.
Analytics Tracking
A legal firm website is not a one-time project. As user behaviors and preferences change, your law firm website needs to change with it. In order to improve your website experience, you need to have precise and detailed data. It is important to add analytics tracking and receive regular reporting on how your website is performing, what’s working well and what needs improvement.
Two legal firm websites could look identical in terms of their website design. However, their performance may differ due to technical details.
Final Thoughts
The centerpiece of your legal firm’s digital presence is its website. Not only will you want your potential clients to easily find you after a Google search, but your law firm website must combine elegance and sophistication to showcase your law firm’s brand, celebrate its team and promote its work to establish your legal firm’s credibility. Optimizing your website for search engines is the key if you want your website to pop up when potential clients are looking for legal services.
