How Instagram is the Efficient Platform to Increase Social Sales
Instagram is one of the crucial social applications for social sales. Currently, all the leading brands have a huge interest in having a solid social media presence as people have started to approach social platforms to know about a brand and make a purchase. Social applications influence people to a considerable extent in making purchase decisions. Instagram is one of the social applications with over one billion monthly active users. Hence, it gains massive importance for social sales. Considering the tremendous user base of this social application, brands are looking to find new customers in it as the new users increase consistently.
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Focus on the Background Score:
The background score plays a huge role in making the video look more attractive. The majority of the features of Instagram have become video-centric. At present, background scores are gaining immense importance in captivating the viewers. So, if you are about to create video content on Instagram, then it is crucial to consider the background scores. Hence, make use of the songs that are in trend at present. Currently, ‘Way Down You Go’ is one of the commonly used soundtracks on Instagram videos. So, if you create content using this soundtrack, its organic reach may increase substantially. There are also websites and sources that can provide data about the top ten songs that are famous right now and trendy on Instagram. You can also take more references from Spotify as it publishes a chart of the top songs every week.
According to Earnviews, Instagram has also started to give priority to content based on soundtracks. If you choose a popular trending song, then Instagram will have a look into it and increase the organic reach of the video. Many social media marketers use to have their complete focus on crafting engaging visuals and won’t bother much about background scores. But, the background scores also contribute to increasing the reach of the videos.
Learn to Create Scintillating Reels:
Instagram Reels is currently the most consumed form of content on Instagram. People slide to Instagram reels once they open the application. So, you can increase your brand reach if you focus on creating Instagram reels content. At first, the duration of Instagram reels was limited to thirty seconds. But, now it is extended to one minute. Many faced challenges in creating content due to the duration restrictions. Since it is extended it is a bit easier for content creators to develop content on reels. The Instagram effects gallery also gets updated frequently with new filters. So, check those updates and get familiar with the filters that are available in the effects gallery. This way, you can easily find the filter that can match your content. If you are not satisfied with the filters of Instagram, you can also use the filters from any other editing applications and upload the content to reels.
Go with Micro-Influencers:
Today, influencer marketing is one of the costliest means of marketing. On understanding the increasing demand, many influencers are levying heavy charges which are exceeding the promotional budget of many companies. So, the better alternative is making use of micro-influencers. If you scrutinize the micro-influencers, many of them are talented and are providing better content. They are unable to increase their follower count at a quick pace only because of the huge competition that is prevailing among the influencers. Another vital factor is mega influencers are boosting their content which overshadows the micro-influencers. If the influencers want to scale up the reach of their Instagram videos, without any second thought, they can buy Instagram views package from reputed services like Earnviews. These services can offer a holistic engagement to your content as they can improve both the likes and views count. This will eventually enhance the organic reach of the content. So, using the paid services is also a better choice.
Instagram is known for launching new features frequently. So, if you want to generate leads on this platform, you must be flexible to the new changes and frame strategies according to it. Instagram Reels was introduced last year and has become a huge hit. So, marketers are crafting their content around reels. In a similar way, you should always be open to changes and make changes to strategies if you want to generate leads on Instagram.