How is AI Used in Events?
Planning an event and ensuring the safety and satisfaction of attendees is not easy. Fortunately, artificial intelligence can simplify event planners’ work while benefiting those attending their events.
But, you might ask, how is AI used at events? Let’s look at eight possible AI applications in the event planning industry.
Event management platforms can automate administrative tasks
AI-powered event management platforms can automate some repetitive and time-consuming tasks. AI can handle registration, communication with attendees, data collection, and other administrative tasks.
This allows event planners to save plenty of time and focus their attention on processes that can’t be streamlined with AI.
AI can make predictions that help optimize events
AI can help event planners save precious time and make informed decisions that optimize future events.
AI can provide event planners with valuable insights by collecting, processing and analyzing large volumes of data in real-time. A personalized report will show them how well their event performed, how satisfied their attendees are, and what could be improved for the next event.
Feedback, suggestions, and complaints will be addressed and turned into concrete recommendations to make the next event a better experience for everyone involved.
And, of course, AI will also make it easy for attendees to provide feedback during and after the event.
Facial recognition and threat detection improve event security
AI can be used to detect suspicious behaviour during event registration and check-in to prevent fraud and other potential security issues.
AI-powered facial recognition technology simplifies threat detection and alerts event security staff to any problem they might have to deal with. Event security will be greatly improved, and attendees will enjoy check-in.
All they have to do is walk through the designated checkpoint without presenting their ID. There is also no need for invasive patdowns since AI threat detection systems can identify concealed weapons.
AI can make personalized recommendations to attendees
Event planners can provide their attendees with an AI-powered app to help them make the most of the time they spend at the event.
AI will offer personalized recommendations by analyzing each attendee’s data, such as interests and job titles. This will help ensure they can attend the workshops and sessions that matter most to them. In addition, they can consume only the most relevant content according to their needs and preferences.
Chatbots simplify things for both attendees and staff
Chatbots are another apt example of AI use at events. Instead of waiting in line just to be able to ask a question to a staff member, attendees can start a conversation with the event’s chatbot.
AI can answer their questions and provide real-time directions and support. The chatbot can also remind attendees so they won’t miss anything they want.
Of course, this also simplifies the work of staff members, who don’t have to respond to routine questions.
Attendees can benefit from their virtual assistants
Similarly, AI can be a virtual assistant, providing attendees with relevant information and updates during an event.
They will get the guidance they need to navigate the venue without getting lost. They will learn more about the different speakers and attend the different activities on their schedule.
Virtual assistants can easily be integrated with an event’s app and chatbot for a seamless experience. Attendees will have all the help and support they need in their pockets.
AI can provide attendees with fun interactive content
AI can also add gamification to an event to make it even more enjoyable for attendees. Interactive content, polls, quizzes, or scavenger hunts will make attendees more likely to stay engaged during the event as they compete to win different rewards.
Encouraging attendees to complete polls and surveys is also an excellent way to collect feedback, which can be turned into insightful recommendations.
AI can provide real-time translation services
Finally, AI can be used at events that assemble people speaking different languages. By providing attendees with real-time translation services, AI makes it easier for them to participate in the event and attend networking activities.
As you can see, AI can be a reliable partner in organizing and optimizing events, making them safer and more enjoyable for everyone.