How Would You Market Your Cloud Computing Services?
The cloud computing market is growing and will continue to grow into a massive industry. By estimate, the industry is expected to grow from $445.3 billion in 2021 to $947.3 billion by 2026. As global businesses seek more cost-effective ways in providing digital solutions to its market, cloud solutions and service are here to dominate. But how do you effectively promote cloud consulting services? Here’s a guide to help you master the art of marketing cloud solutions in a competitive industry.
Common Types of Cloud Services Used by Businesses
There are different types of cloud-computing services available for businesses. Data storage, functional programs, customer services tools, and remote desktop hosting are some of them. It can be categorized into three groups, IaaS (infrastructure as a service), PaaS (platform as a service), and SaaS (software as a service).
Regardless of which category a cloud software vendor offers, it is essential to market it effectively, to the right audience, with the right services, and the expertise essential to continuously support and keep your audience engaged with your service.
Effectively Marketing Tactics in Selling the Cloud
There is no denying the increased proliferation of cloud services together with the higher expectations from consumers. As the competition becomes tighter, how does one compete with other cloud services, how does one navigate to capitalize significantly on the opportunities available in the market?
Target New Buyers
It is quite tempting to score a big client when marketing cloud services. But with such big companies comes bigger competition. Start small and create a strong presence to new buyers. Understanding different buyer profiles and buying preferences gives marketers an advantage in exploring new avenues, leads and possible conversions for the business. When one target market is not viable for what you offer at present, you should explore opportunities elsewhere.
The great thing about new buyers is that you are given the opportunity to build rapport with your market. Being the first to offer cloud services to such new users gives you a clean slate to “show them what you got.” Unlike working with a company who has prior experience in working with a cloud service provider, the pressure of competing is lessened, expectations are not too high and you’ll have plenty of opportunities to introduce yourself as a brand.
Align with Buyer-Oriented Sales Processes
Treat every failed and successful transaction as a chance to learn something new. Each offers a new experience that can help you become better in marketing your cloud services to customers. Always remember that marketing a business is not limited to marketing alone. After marketing, closing the sale is also an essential step to secure a lead into a paying customer. Reliable customer service and support is also essential in cloud computing services like https://www.vinet.com.au/cloud-services-adelaide
A client buying your software is not the end of the marketing process but a beginning of a potentially long and profitable agreement with your client. Always align your marketing process in product innovation and continuous support. This adds not only value but trust into your business. Doing so builds the credibility of your cloud service.
Simplify Service Offerings
There are different types of cloud services. Each of these types may work for a brand, while others may not. Thus, your clients will have a variety of needs in handling their business data, thus requiring cloud service providers to be a little bit more flexible with the options that they offer. Instead of offering single type services, why not create service bundles instead? The concept gives your customer the opportunity to pick the essential services that they need, at an affordable price. Try to meet your customers needs by giving them the flexibility and freedom that they need when choosing cloud services.
Communicate and Commit Value
Walk the talk. When marketing cloud services, you should be able to live up to the claims that you commit to your target market. Do not overpromise. If you do, you will end up ruining your brand’s reputation before even starting to create one. When you sell cloud applications, your customer will hold you accountable for the claims that you market your products with.
Repeat sales and subscriptions is the foundation of your business. If you fail to live up to your commitments to your client, contract and subscription renewals are less likely. Do not attempt to promote unsustainable claims. Even with a good product, false marketing can be detrimental for your business in the long run.
Position Your Brand Not as a Vendor But as an Expert IT Partner
As mentioned earlier, cloud service products are not one time products. To be able to market it more effectively, treat yourself as a reliable IT business vendor instead.
The cloud services industry is huge and the competition is quite high. However, there is still a lack of experts when it comes to the types of solutions ideal for a certain type of business.
Marketers should be able to present themselves as reliable IT organizations that can attend to their client’s needs. Market your brand the way an expert in the industry markets its business. Be someone that your clients can go to for any issue, question or concerns on your cloud service product. If possible, offer remote management and support teams to put your clients at ease.
The Future of Cloud Selling
The responsibility for cloud marketers is quite huge and the future of the industry is somehow dependent on them. They are the ones who will make the complexity of this industry viable for any type of client looking for new digital solutions for their business. Staying ahead of the curve and continuously seeking to connect companies with the right cloud solutions for a business is not an easy task. As the cloud market changes, cloud marketers must innovate to reach and inform their audiences.
