How To Leverage The Power Of Social Media For Mobile App Marketing
How strange it is that all the things we felt nearly impossible in the past have become a reality in the present. Undoubtedly, the digital age has changed nearly everything. Today, technology and digital advancements have taken over our world by storm in almost every aspect of our lives. From our home appliances to digital means, we use them throughout our day and even in our social lives. Technology has taken us in every possible way.
And when we say of technology and digitalization, we can’t forget talking about social media and its revolutionary advent in our lives. Marking today, the total number of smartphone users has surpassed 6 billion in total. And out of the entire community, around 3.6 billion people use social media platforms of all kinds to go about their regular lives. Facebook, YouTube, Instagram, WhatsApp, TikTok, Snapchat, etc., have massive followings.
For communicating, establishing connections, going about business activities, and marketing products and services, social media platforms have proven to be of significant advantages. The massive number of available audiences is proof of this.
Today, we can see how millions of businesses belonging to different industries and niches are using social media channels to harness their power and increase their sales and revenues as well. This indicates the incredible prowess of social media marketing that brands of all sizes use to elevate their processes and gain effective edges. It is succinct that 83% of marketers are using social media marketing as the elevating strategy to supercharge their business processes.
Having this being said, social media offers excellent benefits for the promotion and growth of mobile applications as well. Despite how much effort Dubai app developers put into your app development. It wouldn’t touch the sky until or unless the marketing strategies are appropriate. So, with this in focus, here I present the rock-solid ideas to market your application and see incredible growth.
Table of Contents
5 Ways To Leverage Social Media Marketing For Mobile Apps
Here are the 5-ways by which you can see the massive benefits of using social media platforms to promote your applications.
Running Ads On Social Media Platforms
Paid ads are unique ways to reach a massive audience in the shortest of time. Social media ads certainly drive around 49% of mobile app downloads if used in the right way.
Undoubtedly, it is an exhilarating way to increase your visibility and boost your growth simultaneously. And thus, conversion becomes more convenient and game-changing. However, targeting the right audience using the social media metrics is a strategy that must be done keeping the budget and target intact.
Short Videos Are Effective For Promotion
Another great way to market your app using social media platforms is by producing short videos that briefly describe what your developed application is about. It gives an ideal edge in turning in more users to your app and increasing downloads simultaneously.
No doubt, it is a unique selling point to increase customer engagement and app visibility on the application stores as well. One can also name it as short trailer videos that demonstrate to the audience how incredible your application is going to be for them. And once the video is shared on social media platforms, considering the metrics and targeted audience, it will soon be shared on a large scale.
Digital Content Sharing
Digital content sharing has become an amazing game for promoting your mobile app. One can simply leverage the power of social media platforms to take the substantial benefit from them. But the catch here is to create engaging content by writing on trends and focusing on what’s new and transforming happening around the world. And as people will be searching for it, getting the desired limelight will become certain.
Whether your mobile application is on social connectivity, games, chat, fitness, diet, streaming, or a business app like CRM services like Salesforce. It will only get popular and gain the maximum limelight when you harness social media channels and promote them by sharing engaging content.
Influencer Marketing Is A Charmer
Influencer marketing has never been blotted out of the picture. It is still a charmer, and millions of businesses are using it to gain a fantastic advantage in their product selling or service acquisition. Just to let you know that Twitter reported that 40% of consumers purchased a brand after looking at the product being marketed by an influencer.
Social media channels like Instagram, Snapchat, Facebook, and YouTube are considered the biggest platforms to increase visibility with influencer marketing. Here is the catch to pick an influencer who works incredibly fine in your niche and has a great following so that your app gets the right recognition from the potential audience.
Lead Generation Strategy
Lead generation is one of the game-changing ways to get from social media marketing for your mobile apps. Regardless of which business you work in, increasing the sales process and getting more limelight on your apps, using social media platforms are exciting and uplifting at the same time.
Using social media platforms to get real-time updates and information and generate new leads based on the information accumulated. You can market your mobile apps and hence gets more downloads and even more sales if the app is about product or service selling.
Let’s Wrap It Up!
No second thought that social media platforms are a top-notch medium for getting more limelight and downloads for your app at the same time. So, for marketers, using the prowess of social media channels can give you excellent growth and rock-solid promotion to boost engagement for mobile apps.
Aamir Akhter is a professional digital content producer at Sixlogs Technologies who possess an incredible flair for writing on technology, digital marketing, CRM consultations, etc. He has been writing for more than 5-years, and his write-ups reflect his true disposition for writing, researching, and learning about new things. Moreover, in his free time, he listens to the podcast, watches football, read fictional novels, and learns motion graphics.