Keywords have become the ultimate tool in finding information quickly and efficiently. Think about it: keywords drive everything from digital dating compatibility to Wikipedia searches to how people search for things they want to buy. Open the browser and type in four or five words to start searching for an item or information and half a second later, a page of options appears. But when was the last time you clicked to Page 2 of the listings? Can’t remember?
If your business doesn’t appear on Page 1 of a Google search listing 9 out of 10 people will not bother clicking through to Page 2. Nine potential site visitors would prefer to refine their search terms until something on Page 1 appeals to them. Why? One answer is that there is an underlying perception that if a business is not on Page 1, it’s probably not that great a business. Ouch!
According to Singapore-based big data company Ahref’s, a mind-boggling 90.63% of web pages get no organic search traffic from Google. Logically, the overwhelming number of businesses can’t all be ‘bad’ and therefore there must be plenty of high quality, good value, amazing businesses that aren’t on Page 1.
Unfortunately for all the amazing businesses that are not on Page 1, the contemporary consumer is not going to wade through the vastness of the Internet to find your website. For a consumer to find a producer, and vice versa, a global game of keyword Uno is constantly on the go: there needs to be matching cards in place to be able to interact.
This is where AI-driven software that can analyze data at a rate humans can’t comes into play.
When battling the frustrating world of SEO, you may think of keywords as individual words that the ‘How-To’ blogs or your local SEO guy says it’s necessary to stick into the backend of your website and then, painfully, change all the time. And you wouldn’t be entirely wrong – that is one of the pain-points of traditional SEO.
AI-driven SEO solutions like aiNANSI eliminate the slog and the guesswork of keywords by identifying the Top Ranking Keywords that are highly relevant to a website’s business (target audience, location, etc.) These keywords are like seeds that are planted, which the AI then germinates to sprout thousands of related Top Performing Keywords – both seed and all-important long-tail (short phrases), which account for 69.7% of all search queries, according to Ahref’s SEO Statistics for 2021.
Searches are often short five or six-word phrases, not just single words. A practical example would be a business that supplies goods for baking bread at home. Top Ranking Keywords would include “buy sourdough online”, “bread starter kit”, “flour for bread”, whereas related Top Ranking Keywords would be “best sourdough starter kit” or “full-proof sourdough bread”.
Ultimately, it’s human intelligence that comes up with the initial Top Ranking Keywords, but it’s the AI that ventures out into the badlands to continually generate dozens of related top performers.
Consider how many Top Ranking Keywords a human could come up with in a solid 8-hour working day (including breaks), 5 days a week, versus how many an AI could generate 24/7 with not a minute’s break. Now you can see how AI software for keywords runs laps around any human to continually generate multiple Top Ranking Keywords.
Bottom line: the more Top Ranking Keywords your website has, the better its Search Engine Results Page (SERP) positioning, and the easier it is for users to find your amazing business. This results in more web traffic, greater brand awareness and, if your product/services are a good match, more interested users converting into sales for your business.
Another important element of AI-driven SEO is the routine identification of which keywords are not ringing bells anymore with consumers. There is zero point in keeping those words embedded in a site if they are no longer relevant.
With aiNANSI, the AI sends a notification to our in-house SEO team every time a non-performer is identified. The team then removes the keyword and replaces it with a new, better-performing keyword suggested by the AI. aiNANSI then uses this new keyword to generate related Top Ranking Keywords that are more relevant, trendier and deliver a better return on investment. And so it goes on and on…24/7, 365.
Ultimately, the AI’s relentless keyword optimization results in better and more stable search engine ranking for the website. This, in turn, results in more quality users (people looking to take action, not only browse) finding your website, which provides more opportunities to convert site visits into sales.
At the end of the day, this is what investing in SEO is about – making sure that businesses stay profitable to support the livelihoods of the people and families behind the businesses. Web spiders do not care if a website they are crawling belongs to a huge multinational company or a brand-new small business supporting a few people, they are looking for data to index – and to succeed the right data needs to be there.
With AI’s Keyword Superpower, any business can swing a bat successfully against the big guys.
To book an online appointment to see how aiNANSI can boost your business’ bottom line online, simply contact us here.
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