Types of Advertising Revenue Model and How to Pick the Right One

Every business wants to make a lot of money, right? The only thing that draws the line to this achievement is businesses’ strategies to enhance revenue generation. Companies are applying different methodologies to achieve their goals.

The internet has greatly contributed to the explosion of the business industry by introducing new features to the market. Currently, there are multiple advertising revenue models available across the market. However, choosing the revenue model that suits your business ideally is a daunting task.

The choice you make will determine the strategy you choose to utilize your business operations. Also, you will learn about the amount of money you need to invest and the kind of relationship to build with your customers. Besides, your choice goes the extra mile to determine the future scope of your business.

Let’s find out what an advertising revenue model is and what it incorporates!

What is an Advertising Revenue Model?

An advertising revenue model is an operating methodology within an organization that is utilized as a part of the business model. The revenue model is used to help companies determine the best revenue generation strategies within the business. It detects some of the major sources to prioritize, product pricing, and more about the target audience.

In most cases, many people fail to identify the difference between a revenue model and revenue streams. This is because the two are all sources of revenue generation. Also, you can confuse the two with a business model since they are closely related. The revenue models are meant to help business owners to understand how they can manage their revenues.

If you do not prioritize the use of revenue models in business, you are likely to reach a point where you incur costs that you cannot withstand. If you have an advertising revenue model in your business, you will get it easy to track and forecast the future of your business. In addition, you will be able to monitor every growth stride your business makes.

Types of Advertising Revenue Model

No one should ever lie to you that there is a perfect revenue model. However, the popularity of various revenue models indicates that most are tailored to fit the current market situation. Let’s analyze various types of revenue models available.

      Licensing Revenue Model

The licensing revenue model incorporates activities such as renting goods or even services to other companies. After renting, the seller usually retains control over the copyrights of the products or services that the buyer uses. This is an everyday activity that takes place on different media companies and patents.

Also, the strategy is involved in any circumstance, provided that intellectual property is involved in the process. The sane strategy is closely compared to subscribers who pay for a copy of the products. Most computer software producers, such as Adobe, prefer using this strategy to facilitate the smooth running of their activities.

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The licensing method offers a continuous stream of income within the business. If you want to generate long-term returns in your business, this strategy provides you with everything you need to keep going.

      Subscription Revenue Model

The subscription revenue model is one of most organizations’ most popular and reliable strategies. With this model, the business charges customers a certain amount of money either monthly, weekly, or annually for a particular product. In this case, the entire revenue is deferred and paid in installments based on the agreement.

Most SaaS companies prefer the subscription revenue model since it’s a good choice for upselling. The strategy promises recurring revenue for the business and a lifetime customer balance. Besides, it’s a major ticket for sustainability growth in business.  However, this is a good approach for companies that can offer a series of value options.

Companies that prefer using this approach over others should be in a position to respond to all customer needs regardless of their backgrounds. You need to have a strategy to ensure that all customer concerns are fully addressed to the latter.

      Pay-Per-User Revenue Model

The pay-per-user (PPU) revenue model has brought a revolution within the industry. This strategy involves giving customers unlimited access to multiple features and charging them for the services and products they only use. PPU remains the cheapest and simplest strategy that most SaaS companies prefer to use in revenue generation.

However, when using this strategy, ensure that payment reciprocates your offer. Ensure that the seller and the buyer are satisfied to create a lasting business relationship. You don’t need to make things affordable for your users but invest in the value of the solutions.

When you invest in the real value of the solutions you are selling, it’s a matter of taking it or leaving it. You won’t have time to convince people you may seem uninterested, yet you have a solution to their problems.

      Affiliate Revenue Model

This is a popular model used by many business owners across the industries. It involves promoting referral links to various products or services and collecting commissions based on the number of sales recorded. The affiliate Revenue model is simple since you only include links in your content for the products you are promoting.

You only need to invest in special recommendations for various products to intrigue customers to purchase. Developed companies usually have a specific program for all their affiliates. On the other side, some companies only earn a commission on the qualifying sales and the number of deals sealed.

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The affiliate revenue strategy has gained popularity over the years and has spread and been applied by many business owners.

How to Pick the Right Revenue Model?

Since multiple revenue models are available, you need to understand how to choose the best option that suits you. Below are some of the things that you need to keep in mind!

      Understand Your Target Market

Every business owner should have a good understanding of their respective target audience. You need to find out who are your exact target customers and how they can access you. If your buyer persona is based on a subscription basis, the better for you since your audience is easily accessible.

Consider a licensing option if you are dealing with a more developed company that needs a customized version of your product. Knowing your target audience will automatically know your target audience and how to mitigate competition across the industry.

      Know Your Products

After you have known your target market, ensure that you have a good grasp of your products. The nature of the products you offer identifies the best revenue model to use within the business. For instance, a subscription is the best revenue model that can work for you if you are offering a Suite product. Also, ensure that you understand the functionality of your products.

Note that there is no way that you can sell the products you know little about to your audience. Ensure that you understand them in and out and have personal experience with their functionality. If the product you offer is platform-based, you need to capitalize on traffic. In this case, you need to seek the help of the affiliate revenue model.


Different revenue models offer varying results depending on the nature of the business. The choice of revenue model you make is likely to enhance the success of your efforts or destroy the entire thing. You need to pay keen attention to details in order to make a remarkable decision.

Even though the advertising revenue models have a huge impact on the success of your efforts, paying attention to details is key. The exciting news is that this article has covered all the basic elements that you need to know to make your work easier. Considering all the factors outlined in this article can help you land on the suitable revenue model that will help you transform your business.


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Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.