Unlock Sales with Integrated Composable Commerce

Instead of relying on one-size-fits-all solutions, modern businesses demand flexible enterprise ecommerce solutions. These solutions should integrate various technologies to create a tailored solution that aligns precisely with their needs and evolves with the ever-changing landscape of the commerce market. Many ecommerce businesses find it challenging to attain this agility with monolith ecommerce platforms.

An Integrated Composable Commerce approach is the solution! First introduced by Gartner in 2020, it creates the most up-to-date shopping experience for your customers!

Composable commerce approaches building unique digital storefront experiences by combining different technologies that best suit your business needs and goals. The commerce landscape is undoubtedly transitioning from legacy methods to modular technologies.

This blog will explore how an integrated composable commerce solution unlocks greater channel sales and boosts ROI. It will also discuss the HCL Commerce Cloud as the ultimate path to future-proofed ecommerce solutions.

What Is Composable Commerce?

Composable commerce solutions empower businesses to strengthen their ecommerce tech stack. Because of their modular design, they allow organizations to build their ecommerce infrastructure by piecing together specific solutions tailored to particular business needs. These components, such as shopping carts, payment gateways, and content management systems, offer flexibility and adaptability to businesses to scale and customize their operations more efficiently.

The Composable approach builds enterprise ecommerce solutions using pre-built modules (Packaged Business Capabilities or PBCs) that provide specific business functions. These PCBs offer pre-built and integrable modules to determine your business needs, such as ecommerce, customer relationship management (CRM), or supply chain management.

How Do Packaged Business Capabilities Add Value?

PCBs serve as a balance between monolithic architectures and microservices, and offer pre-built and integrable modules designed to determine your business needs, such as ecommerce, customer relationship management (CRM), or supply chain management. Here are some of the ways they add value to your business:

Reduced Complexity

Despite the granular control they offer over individual functionalities, managing many microservices can quickly become overwhelming. Integrated composable commerce focuses on integrating and combining independent capabilities to reduce this complexity. Each component here is a self-contained system that can be deployed independently, leading to easier maintenance and lower operational costs.

Quicker Deployment

With an integrated composable solution, businesses do not need to build and configure each component from scratch. Open standards, integration patterns, and extensibility models also encourage customization of third-party and proprietary API service. It accelerates innovation cycles and opens up faster-to-market opportunities by accelerating code release.

Enhanced Scalability

Composable commerce includes all the capabilities for teams to fully control “composing” independent services into an end-to-end solution. It addresses complex and dynamic requirements, enables iteration, and lowers the cost and risk of innovation. Also, PBCs offer scalability by design, allowing organizations to scale their operations efficiently as their business grows.

Reduce Cost of Customer Acquisition

A composable commerce solution allows you the flexibility to add various technologies that support acquiring new customers and building lasting relationships with the existing ones. This is possible due to their modular approach that offers easy integration without impacting the entire solutions and other functionalities. With this, it allows engaging and acquiring new customers at reduced costs, leading to reduced CaC.

How Does an Integrated Composable Commerce Cloud Solution Improve Your ECommerce Business?

As technology changes the world of commerce, businesses must be prepared to react quickly and even anticipate changes in consumer demand. The good news is that an integrated composable commerce solution enables organizations to meet changing customer expectations through agility, speed, and scale by design—ensuring differentiation from the rising competition hundred-fold in-market.

Ecommerce businesses benefit from a composable commerce approach in the following ways:

Personalized Experiences

From “in-store” and “online,” customer journey touchpoints have expanded to include marketplaces, social media, IoT devices, and a plethora of additional platforms. Customers are interacting with brands in previously unheard-of ways and on previously unheard-of platforms. Composable commerce solutions offer the flexibility to businesses to offer personalized customer experiences.

Customization

Thanks to the integrated composable commerce approach to enterprise ecommerce, businesses can swiftly respond to shifting demands without running the risk of compromising other business capabilities in their ecosystem. This allows you to focus only on the features you need to expand, without impacting the other business capabilities in your system.

Avoid Vendor Lock-In

Like a better product from a different company? Monolithic architectures limit your flexibility to your contract duration, often leaving businesses struggling with vendor lock-in. However, an integrated composable commerce solution allows businesses to swap components in and out as and when it makes sense for their operations, helping you avoid vendor lock-in and expensive replatforming processes.

Conclusion

Adopting the right ecommerce approach is paramount as businesses navigate the complexities of digital transformation. Integrated composable commerce cloud solutions are instrumental in establishing a successful business setup, enabling organizations to adopt a best-of-breed approach with agility and flexibility. It’s combining the best of the monolith architecture with the best aspects of microservices.

Adopt HCL Commerce Cloud’s Integrated Composable Commerce solution the way that best fits your business situation. Within a headless commerce framework, it allows seamless decoupling of back-end ecommerce functions from the front-end user experience. Whether you’re adopting a new sales strategy or adding a new product line, HCL Commerce Cloud has covered you. Get a commerce demo today!