Why Do We Need Mobile Responsive e-Commerce Sites?
Nowadays, you cannot imagine a website that is not responsive or mobile-friendly. Responsive design is a design process in which the developers build the site. So it remains visible and accessible on any screen size. The primary objective of a mobile-friendly website is to offer an optimal viewing and browsing experience to the users. That is why web developers use rows, columns, fluid, media queries, and other components for mobile responsive e-commerce sites or various other sites.
So, you can see that these types of websites are crucial for staying in online business. Responsive sites offer multiple benefits for you, your potential customers, and your business. So, now, you might be wondering why your firm needs a mobile-friendly e-Commerce site, right? Fair enough. To help you with your queries, below we have discussed the top reasons. These will help you determine why you should contemplate developing a responsive website for your firm.
Benefits of Responsive e-commerce Sites
These are some major benefits of mobile-compatible websites.
- Optimal customer satisfaction with improved UX
Customers are very picky when it comes to the matter of using websites. People never visit your site twice if it is not mobile-friendly or responsive. So, if your site is devoid of this modern feature, it will have an impact, as the site is not visible for every device. But when you create a mobile-friendly e-commerce website with the help of the ecommerce web development companies, developers use some specific framework that makes your site a responsive one. As a result, your website users do not need to touch their screens to zoom, pinch, and expand the pages on your website. Not only this, but they will visit your site frequently if they navigate the pages with ease on each device. Therefore, as responsive sites are a different version of your e-Commerce website, they produce an organized, clean, and intuitive user experience. That is why it is one of the crucial importance of responsive designs.
- Enhanced brand reputation
Due to the progression of technology, nowadays, website viewers want a design that perfectly fits their devices. It means they want a responsive site to access it through their mobile phones, tablets, PC, or laptops. Therefore, if you fail to meet their expectations, you will spoil your impression, and it will further impact your brand reputation negatively. To avoid this and create an enhanced brand identity, you should create responsive e-Commerce sites. It will help you to offer your potential customers a better browsing experience. In that way, you can gain customer satisfaction and create a firm customer base for your company.
- Site management flexibility
Suppose you have two different website versions for your e-Commerce business. One is for large screens or laptops and desktops, and another is for mobiles. As a result, you need to put double effort into managing website traffic and many other things. But with a responsive site, you can save time and energy as you can manage your site with ease. Besides, reputable web developers also offer eCommerce portal development services that make your site handling much more flexible than you can ever imagine. Since the portal is flexible and optimized, you can also use it on every screen and device.
- Cost reduction
Gone were those days when making an e-Commerce site digs a big hole in your savings. You will not believe with lots of techniques and frameworks, responsive design is more cost-effective than creating individual designs for small and large devices. Though some Custom eCommerce solutions are expensive in the first place, you can save a lot of money in the long run as you do not need to manage two or three separate sites for your e-commerce firm. Therefore, it is a significant reason why many online business owners opt for responsive designs.
- Increased conversion rate
Having a mobile responsive eCommerce site makes sure that the browsers can purchase products from the site even if they are accessing it from their smartphone or tablets. Though the conversion rates for tabs and smartphones are lower when you offer your consumer the option to buy goods from these devices, it automatically increases the conversion rate. Based on a survey, 54 to 67% of customers are more likely to purchase from a mobile-friendly e-commerce site.
- Enhanced SEO ranking
As you might know, SEO or Search Engine Optimization plays a crucial role for any website. When you build responsive e-Commerce sites, it significantly increases your site’s visibility and ranking. Nowadays, Google prefers mobile-friendly sites, as they are easy to share and navigate. When the developers use some specific tags in HTML, Google can easily read them and calculate the ranking. You might not believe that Google and other search engines rate the responsive sites as higher on their rankings. So, you can see that a mobile-friendly device can increase your SEO ranking significantly.
- Builds faith
Based on multiple reports, people never recommend a company with an unprofessional website. As a business owner, you should ensure that your e-Commerce site can meet customer expectations. Besides, the increased use of smartphones to shop online suggests that a responsive site is high on the priority list. Thus, a mobile-friendly website builds customer trust adequately and makes your e-Commerce site a successful one.
- Better site speed with responsive e-commerce sites
As every second matters, you must make a website that loads faster. In this case, a responsive design comes in handy as it offers better performance irrespective of the screen size. It will further help your site to prevent bounce rates.
Wrapping it up
So, the importance of mobile-friendly sites is immense. As technology is transforming rapidly and the number of mobile users continues to rise, you should make responsive e-Commerce sites by incorporating perfect themes, colors, plugins, and applications. Though it might seem like a difficult task, once your e-Commerce site gets developed for mobile devices, you can take multiple advantages in the long run. But you should choose the best web development company to make a perfect responsive site. In addition, you will also get custom eCommerce solutions from their experts.
Manoj is an e-commerce web designer at Webomindapps. He has a keen interest in e-commerce, SaaS & Entrepreneurship. Also, he loves music and reading novels.