Why Mobile App Consulting Service Is Getting More Popular
There are several reasons why businesses are looking for a mobile app consulting service. The demand for mobile apps is growing faster than the supply, so businesses are turning to outside consultants to help them create an app that will meet their customers’ needs. These services help businesses make the most of their investments by connecting buyers and sellers of mobile applications. Here are some of them:
Market demand for mobile apps is growing faster than supply
The market for mobile apps is rapidly growing as more people adopt them. The two major operating systems, Android and iOS, account for the majority of the market, and their combined sales are 87.8%. However, both operating systems are rapidly increasing their share, and the demand for mobile apps is far greater than supply. In fact, it is projected that the number of mobile devices will rise to seventy by the end of 2022, with wearables and the Internet of Things becoming mainstream. Moreover, the freedom to choose the devices, applications, and processes employees use is increasing, which means that the demand for different mobile apps will also rise.
Today, there are millions of mobile applications on the market. They generate a massive amount of revenue. In fact, mobile apps generate more than three-four billion US dollars in annual sales. By the end of 2022, it is estimated that US consumers will spend $34 billion annually on mobile apps, with 7.1 billion users worldwide.
Because of these differences, the demand for mobile apps is likely to grow faster than the supply for any product or service. In fact, statistics reveal that mobile apps have more potential users than any other type of software. For example, a Walgreens app could help customers find deals in stores and find the best prices. Furthermore, it can also make a significant impact on the customer’s buying journey. One third of smartphone users turn to apps for information or purchases, and this percentage is increasing steadily.
Despite the huge growth in mobile apps, there are still significant challenges facing developers. One of the biggest challenges for mobile developers is the growing competition. Consumers spend more time on mobile apps than they do on TV, and this trend will only grow.
The market for mobile apps is expected to grow globally in the coming years. The increased size of the mobile app market will increase the demand for mobile applications. And this will be good news for mobile app development companies who can assist their clients in leapfrogging the technical gap to get there. Dedicated developers will continue to be in demand, as established companies seek dedicated developers for their business applications. If your company is unsure of where to start, it might be wise to work with a mobile app development consultant and platform who can get your app live in weeks.
Businesses are opting for mobile apps to improve customer service
Companies are turning to mobile applications to help them increase the efficiency of their customer service departments. They are not only saving their employees’ time but are also helping their consumers improve their experience. Businesses are finding that their customers are more satisfied when they can interact with them through their mobile phones. The more connected a company is, the more confident its customers will be in making purchases and making commitments to their brand. In the past, customer service relied on face-to-face interactions with their customers. However, the digital age has made this interaction more convenient.
A recent report from Flurry showed that smartphone users spent more than 2 hours and 42 minutes per day using native apps. This was up three minutes from 2013, when this trend began. In addition, mobile apps enable customers to privately complain and share feedback. It also makes it possible for companies to collect valuable feedback and build meaningful relationships with their customers. These features make it easy for businesses to improve their customer service departments. While it might seem a small investment, these improvements could help companies gain an edge over their competitors.
Today’s consumers want convenience, and an app provides this. Apps allow customers to search for products from their own bed, place orders, and track their orders. A recent Deloitte study found that 62 percent of consumers use their mobile device during their shopping trips. The information they receive through mobile platforms leads them to make a purchase. And, with a mobile app, businesses can reach out to new customers and attract them to their business, as well as retain and engage existing customers.
Aside from delivering convenience to customers, the apps help businesses increase their customer satisfaction by providing instant communication. Businesses can also provide attractive offers to retain their users. One of the best examples of this is Uber, which offers discounts to its app users. By enhancing customer satisfaction through mobile applications, businesses can increase their revenue and stay ahead of their competition. While mobile apps may not be the answer to every problem, they can improve the quality of their customer service while improving their bottom line.
The growth of social media platforms and smartphones is changing the way businesses interact with their customers. Businesses need to be available to their customers and respond to their needs. Whether it is a customer’s complaint or a simple query, mobile applications can give them a personalized touch. This can increase customer loyalty and encourage purchases. Ultimately, mobile apps can help businesses engage with their customers, and they should be used.
Companies that offer mobile app consulting services are becoming more popular
Increasingly, companies are turning to companies that offer mobile app consulting services. While great app ideas are essential, they are often insufficient without a solid strategy. A well-developed strategy helps businesses understand the market and build their app to fit it. Using the services of a mobile app consulting company can help businesses promote their apps and ensure that they receive the most exposure possible. enCappture, is a leading mobile app development platform,with an extensive portfolio of clients leveraging their 1-to-1 mobile app consultant support. Choosing a company that has the right experience and expertise can be the difference between a successful app and a mediocre one. They can help you leapfrog the technical gap to launch your branded app in weeks.
Companies should consider developing mobile applications to enhance the user experience. Today, 85% of Americans own a mobile phone, and nearly 90% of the population is between the ages of 18-49. As a result, most people carry their mobile device with them at all times. By developing a mobile app for your customers, you can tap into an increasingly connected market and improve their customer service. The more engaged your customers are, the more trust they will have in you and your brand.
About the Writer
Daniel Watts graduated from Wilfrid Laurier University with a Bachelor of Arts in English & Literature. He has written professionally for over seven years, helping numerous small and medium-sized businesses establish a strong online brand presence from the ground up.
With a proven track record curating keyword-optimized blogs, website content, social media, and pay-per-click advertisements, Daniel is also well-versed in Website Design, HTML & CSS, Search Engine Optimization and WordPress Development.
Daniel currently works as a Project Manager of Content at BreezeMaxWeb®, a leading Toronto digital marketing agency. His responsibilities include carefully managing written content and helping to facilitate projects at optimal quality. He also helps write content for client websites, quality checks each website, and oversees the editing, approval and posting process for all keyword-optimized content.