Animated Explainer Videos: Making your Small Business Memorable

Animated Explainer Videos: Making your Small Business Memorable

Attention small business owners! Are you tired of getting lost in the sea of competitor marketing? Want to stand out and make a long-lasting impression on your target audience? Look no further than the magic of animated explainer videos!

Animated explainer videos are the perfect combination of creativity and storytelling that captivate your audience and help to make your small business shine. In today’s digital age, it’s not simply enough to have an amazing product, you need to showcase it in a way that’s fun, attractive, and effective.

With their eye-catching graphics, lively animations, and captivating voice overs, they can help to bring your brand’s story to life. So grab a seat, grab a pen, and get ready to discover the power of animated explainer videos for your small business.

Why create animation videos for your business?

Animated explainer videos are a great way to attract new customers to your business and convey the unique value your brand, product, or service offers in an engaging way. In today’s digital age, companies need to find a way to stay ahead of the curve and drive traffic to their website and animated videos are one way to do that.

While text and photography remain a crucial aspect of websites and marketing strategies, research shows that people tend to retain information better from videos when compared to still content. With video attracting the highest number of shares, likes and engagement, it’s important your company participates if you want to remain competitive. But with various video options to choose from, which one is the best fit for your brand and marketing strategy?

In this post, we look at the different types of animated explainer videos that can drive your business forward and enhance your marketing efforts. And if you’re sold by the end of this article then you should consider finding yourself an animation explainer video company.

Explainer Video

Animated explainer videos offer a unique opportunity to elevate your brand and set it apart from the competition. These videos don’t just entertain and engage the audience, but they also effectively communicate your message in a way that text or still images cannot. By incorporating graphics, text, voiceovers, and animations, you can create visually appealing and memorable videos that inspire your consumers to act.

Additionally, animated explainer videos are incredibly versatile. They can be used across various marketing channels, including social media, websites, email campaigns, trade shows and events. This broad reach can lead to increased conversions and help to boost your SEO.

Customer Testimonial Video

Customer testimonial videos are one of the best ways you can enhance your credibility and build trust with potential customers. They give a human side to the brand by showcasing satisfied customers who have personally experienced your products or service. As a result, testimonial videos help to sway undecided consumers.

Animated testimonial videos can further strengthen this by combining live video with graphics. This helps to foster an emotional connection with the audience and helps them to make a purchasing decision without feeling overwhelmed by traditional marketing tactics.

Company Story Video

Having amazing products or services alone is not enough to drive business growth. A marketing plan build on transparent, truthful messaging is crucial for building customer loyalty and attracting the right attention. Video storytelling is one of the best ways to do this, as it allows you to share your brand’s story, product, purpose, values, or customer experiences in a compelling and unique way that can resonate with potential customers who share similar beliefs and values.

By establishing this connection with the right audience, it can lead to an upturn in leads and sales for your business.

Company Culture Video

A company culture video can take on many forms, but it’s essentially a video showing the unique atmosphere and environment at your company.

The content of a company culture video can vary, from showcasing employees, to highlighting officer perks or strictly focusing on corporate values. Regardless of its focus, a good company culture video should address the following:

  • What it’s like to work for your company
  • What values bring the team together
  • What the organisational structure is
  • How the company compares to its competitors
  • What the company values

There are many ways to showcase the above, and animated explainer videos are one of the best ways to do it as they help to set your business apart from your competitors and give you the chance to highlight the human side of your brand to outsiders.

Not only are animated videos extremely powerful in helping you to showcase the personality behind your brand, but they can also engage and excite new visitors, helping to foster deeper relationships.

Animated Social Media Ads

Animated social media ads are advertisements created using animation, graphics, illustrations, and other multimedia elements to promote a product, service, or brand on social media platforms. These ads are designed to be visually engaging and capture the attention of social media users, which can result in increased brand awareness, engagement, and conversions. By using animation, businesses can effectively convey their message and differentiate themselves from competitors, making them a powerful marketing tool for promoting your brand on social media



Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.