Facebook Marketing in 2022: How to Use Facebook for Business
Since its inception in 2004, Facebook has become one of the top social media sites globally.
Facebook, which is in its teenage years, has one of the largest audiences on the internet today, making it a marketing hotspot for businesses.
But just like other digital spaces, Facebook is constantly evolving. This means that marketers have to keep up with the platform’s trends and strategize on staying ahead of competitors in this social space.
Although basic marketing strategies such as posting regularly and engaging your audience in the comment section may work, as a marketer you also need a fresh approach to stay competitive on Facebook in 2022 and beyond.
To maximize the performance of your Facebook advertising strategy, you need to embrace innovative techniques such as the use of organic growth services. For instance, Facebook growth by Vervebook guarantees businesses explosive organic Facebook growth characterized by more followers and page likes.
To further help you supercharge your Facebook marketing strategy in 2022 and beyond, here are more helpful marketing tips that are known to work on this social platform.
1. Short Videos on Facebook Reels
When it comes to enhancing engagement on Facebook, try using videos. Videos capture your audience’s attention more than text and images.
Recent statistics show that Facebook has more than 4 billion video views daily, which is just one billion short of YouTube’s 5 billion daily views. Features such as Facebook Reels are responsible for increasing video consumption on the site.
Facebook Reels was launched in 2021, and it allows users to share short videos lasting up to 30 seconds. The videos, which you can mix with audio and other creative effects, appear at the top of your page’s feed.
The Reels feature can help businesses increase their engagement, reach, and traffic.
To create your first Reel on the platform, follow the below steps:
· Head to the Reels section on your News Feed and click on the camera
· Record your 60 seconds clip or upload a video from your camera
· Use the editing tools to add graphics, sounds, filters and other effects
· Click on share and voila! your Reel is now live on your page
If you’re on Instagram, you can also share your Insta Reels on Facebook.
2. Less Selling and More Connections
Businesses that add some form of personalization in their marketing get higher returns than those that just focus on selling.
Although selling should be part of your marketing strategy, ensure you also connect with your audience.
According to a recent Epsilon study, 80% of consumers confess that they’re likely to purchase brands that make a personalized sale.
Personalizing your adverts will improve your relationship with your audience, lead to more loyal customers, and positively impact your bottom line.
So, next time you’re tempted to hard-sell your products on Facebook, try pairing your advert with a meaningful message that will make an emotional connection with your audience.
3. Don’t Forget To Use Facebook Messenger and WhatsApp
More consumers are using Messenger, WhatsApp and Chat boxes to communicate with their favorite brands. Such messaging platforms also help brands to reach and engage with their followers.
Messenger and Whatsapp are also great update platforms that you can use to share recent offers and promotions. Besides, both Facebook messenger and WhatsApp are cheap avenues you can use to personalize interactions between you and your customers.
Other ways you can incorporate these messaging apps for your Facebook marketing strategy include:
· Automate responses to repetitive questions on Messenger
· Answer FAQ on Messenger
· Accept payments on both Messenger and WhatsApp
· Link your WhatsApp business page to your Facebook account
4. Embrace Facebook Stories
Social media stories are a feature that originated on Snapchat. Other social media sites such as Instagram, WhatsApp, and Facebook have also adopted this feature.
According to Mediakix, about 150 million Facebook daily active users have adopted stories. And to ensure users spend more time viewing the stories, Facebook has integrated the feature with other apps such as SoundCloud, Spotify, and GoPro.
The reason stories are so popular on Facebook is that they increase engagement and allow customers to discover brands.
5. Use More User Generated Content (UGC)
Most businesses ignore Facebook when it comes to sharing UGC.
However, just like TikTok, Twitter, and Instagram, Facebook is also an important channel to share quality UGC that drives sales.
The use of UGC improves brand loyalty compared to other types of social media marketing strategies. UGC is also an effective way to share your brand’s positive reviews.
When reposting user-generated content on your page, remember to always ask permission from the creator and credit the source. This helps build relationships and a stronger community on your social channel.
Some other tips for using UGC on Facebook include:
· Incorporate UGC on Facebook Live
· Put some of your UGC on your profile homepage
· Optimize your ads with UGC
6. Post More Image Posts
Images are one of the most popular content formats on Facebook.
According to SocialBakers, Facebook photo posts account for 93% of the most engaging posts on the platform.
Images are an excellent way to get your audience’s attention. Most social media users don’t have the time to read text posts and captivating images with compelling headlines are perfect for getting their attention. You can always supplement your photos with text. Also, don’t forget to include a call to action in your image post.
If you must use a text-based post, use it with a colorful background. This helps your text stand out. However, such text posts are only ideal for short content meant to increase user engagement.
7. Mobile Ads
Approximately 98.5% of Facebook users access the social network on their mobile phones.
Due to the advent of smartphones, more users are accessing social media platforms on their mobile phones.
As a marketer, you must ensure your Facebook ads are optimized for mobile. Being keen on small details such as optimizing your images for mobile and personalizing your ads for mobile users can help you get more value out of your Facebook marketing investment.
Mobile advertising is also effective as it allows you to know the location of your audience. Further, past data shows there is less ad-blocking on mobile.
Some of the ways you can incorporate mobile ads on Facebook include using them on newsfeed ads, Facebook stories, and on in-stream videos.
In closing, if you understand Facebook trends, you can capitalize on them when creating your marketing strategy. Hopefully, the above seven Facebook marketing strategies will help you stay on top of your competition in 2022 and beyond.