How Important Is My Company Website?
Whether you are setting up a new business or looking to revamp the company website you have, you may be asking yourself just how important the website actually is. Your company website is extremely important to the success of your business.
However, the website is one of many important parts of the online strategy you need to focus on. With so many customers living their lives online, viewing hundreds of web pages, adverts, and social media pages each week, you need to focus on your overall online presence instead of just your website.
We have gathered information on ways to improve your business’s online presence across your website, adverts, and social media platforms.
Your Website
To improve your company website, you will need to ensure that the information included within the site is current. Many businesses will set up a website to coincide with the launch of the business. However, maintaining a website can become a much more time-consuming job than was first anticipated.
If you are a small business owner and running everything alone, it can be difficult to find the time to regularly update your website in addition to completing your day-to-day work and updating social media pages.
It is important to set aside time each week or month to review and edit your website content. You should ensure that you remove any out-of-date content or unavailable items and services regularly to avoid customer disappointment.
You should also ensure that you are optimizing the content within your website for Search Engine Optimization (SEO) purposes. SEO is the process of creating and amending the content within your website to be more trusted by search engine analytics.
Focussing on SEO for your business will help your website to be shown further up the search engine results pages for all search engines, including Google. There are numerous ways you can improve the ranking of your website, which in turn will positively impact the number of views your website receives.
We all know that it is very unlikely we will scroll to even the second Google results page, let alone page 5 or higher. So, it is in the best interest to increase the number of customers accessing your website to rank higher on search engine result pages.
It is proven that increased numbers of people accessing a company’s website will directly increase the number of conversions into orders for goods or services. Ensuring that your website is current at all times is the best way to increase conversions.
If you do not know where to start with SEO for your business, we recommend searching for information for your type of business. A search such as top surgeon SEO tips and trends, SEO for surgeons, or where to start with SEO for surgeons is an excellent place to start. From the results, you will see that you can review the current layout and content of your website to see how close you are to optimizing the content currently. You can then create a plan for where you need to go next with the website to optimize it further.
Adverts
Advertising the goods and services that your business offers is an effective way to generate further customers and orders for your business. You can advertise on local websites for the services and goods that your business offers.
You can also use pop-up adverts on linked businesses to generate more customers linking back to your website. While pop-up adverts may seem annoying to some, they do work to generate business.
You can also use pop-up adverts within your website to offer deals and discounts or ask for information for a mailing list when someone arrives at your homepage. Giving an incentive to shop with you when a customer arrives at your website is another way to encourage conversions to sales.
You can also advertise within your website by showing customers other products or services that you have available that match the items they are viewing. Websites that show products that have been previously bought together or that complement each other can increase the number of items purchased during each sale.
Social Media
You can also advertise across social media platforms in several ways. One of the easiest is to do promotions and giveaways on your social media platforms in exchange for likes and shares of your posts. Offering a free product or service in exchange for free advertising through sharing with followers is a cost-effective way of using your social media.
In addition to advertising through giveaways on social media, you can enter into partnerships with influencers who work in the same niche as your business. If you have a beauty store, you can partner with beauty influencers across multiple platforms.
Social media influencers who have a large following in the same niche as your business will encourage their followers to use certain products or services. The encouragement and advertising influencers do will be in exchange for a fee or for the products or services you offer.
Similar to your website, it is important that you update your social media regularly. It is more important to ensure that your social media posts are consistent and regular to ensure that your posts continue to be shown to potential customers via social media algorithms.
It is best to work out a schedule early in your business for when and how frequently you are going to upload to each platform. You should then ensure that you stick to this upload schedule each week to give the best possible exposure for your business.
This, again, will be time-consuming, so if you are running the business alone, you will need to be prepared to put the time into your social media platforms before your business opens and continue this throughout.
As your business grows, you may want to employ a digital marketing manager. The money spent on employing someone to manage your company website, social media, and advertising will give you a considerable amount of time back to relax outside of work.
