How to Choose a Web Designer
Whether it’s a small website update or the creation of a new resource, choosing the right web designer can take a lot of time. There are many potential candidates, and among them, it is necessary to choose an ideal specialist web designer like SMBTechExpert.com. If you face difficulties in starting a new business, you can hire an expert web designer for this. The future success of the entire site will largely depend on the vision and skills of web designers.
So how do you choose the right person to build your website? Listed below are a few things to consider first before choosing your ideal healthcare web design company.
Design should be user-centered
Everyone wants their website to be the best on the Internet, but any design is useless if it is inconvenient for the user. An excellent specialist understands how important functionality is for any resource. Each button needs to be clearly identified, pages should be delimited and load times should be reduced to a minimum. Sacrificing usability for a beautiful, colorful, and eye-catching appearance will only increase your bounce rate.
Before deploying a new web design, it is important to pay attention to testing all pages and site components. Even if the least experienced user cannot navigate the resource normally, they will have to start over and possibly hire a new web designer.
Responsiveness
It doesn’t matter which shell is used – self-developed or one of the standard WordPress, Joomla, or other CMS templates, the design should be responsive in any case. Is it worth talking about the ever-growing number of mobile users? Sites without mobile support are missing out on huge chunks of the audience. And it’s naive to think that after a bad experience on a tablet, a person will return to the website from a laptop or PC. Each resource has its competitors, and most of them have already implemented a convenient mobile site long ago.
It is the responsibility of a web designer to understand the importance of responsive design and offer mobile responsive services by default.
The designer must understand the basics of SEO
An SEO specialist knows all the intricacies and details of optimization. Of course, a web designer doesn’t have to know how a new algorithm will change search engine rankings by 0.5%. But at least he must have an understanding of the basics of search engine promotion. Understanding the main points will allow you to make a site with good search potential. For example, the content generated with Javascript has a negative impact on search rankings.
It’s even better when social media design can offer plugins or components that can help you track some of the metrics that are important to SEO. You don’t need to know everything in the world, but owning a base is a very big plus for a web designer.
Easy to edit and add pages
It often happens that the designer is asked a specific number of pages with which to work or create. Such “concreteness” and limitation can then come back to haunt. In the future, the site is likely to grow larger and need to add new elements or even pages. What then should an owner do who is not very good at web design?
Therefore, at the very initial stages, it is worth asking the designer to optimize the website pages towards ease of use and administration. Responsive templates save the owner time and money. A qualified web designer will not only arrange everything well but also show you what’s what. From the first acquaintance, the site owner must feel like the owner of his resource.
Attaching a blog
More and more websites are adding a blog section to their territory. This is beneficial especially when it comes to commercial resources. Websites with embedded blogs get up to 55% of additional traffic. Of course, you only need to add a blog if it can really bring some benefit. Some stand-alone blogs can be moved into the body of a new site or linked to a site address. It will also show up positively on the search rankings.
If a designer does not want or cannot attach a blog to a site (and one that could be easily updated), then this says a lot about his qualifications. The extra cost for a more advanced specialist will pay off in the future, as a blog is a good tool for communicating with visitors, getting their attention, and improving SEO.
Avoiding simpletons
Much has been said above, but choosing a template is always the most important point. What does a designer have to offer? Is he thinking too straightforwardly? You should study the portfolio of each candidate in great detail. Do all examples use similar color schemes? The layout and functionality also do not differ in their variability? If yes, then it is better not to contact such “specialists”. The site will look like thousands of others on the web. How to surprise the visitor with this?
With these tips, decisions and conclusions on the qualifications of a web designer are much easier to draw. Versatility and the ability to “typeset” all the customer’s requests on an html-canvas is a sign of a strong designer.
