How to use Instagram live for business Promotion
While Instagram Stories have literally exploded in recent months, Instagram Live is struggling to take off, especially when it comes to businesses. Of course, the idea of going live on Instagram can be scary because when you upload a video on IGTV or in the Stories, there is the possibility of doing more tests. But this feature cannot and should not be underestimated because it is very important to generate engagement and also acquire new Instagram followers from this link.
Why use Instagram live for business
As also for the much more famous Instagram Stories, there are many good reasons to use them directly for companies. Not only is it an excellent feature for building a relationship of trust with your Instagram followers, but it is also a way to help you improve your visibility. For example, if you will be able to generate engagement and viewers, you could end up in the Explore section. Or you will have the opportunity to make yourself much more visible to those who still do not know you.
For this reason, Instagram live offers a lot of opportunities, for example, if you will be able to make a good tease on your direct, creating a sense of urgency. For an instant, by offering promotions only to those who will follow you, you can generate unparalleled engagement.
Another advantage of Instagram live is its flexibility; you can range from Q&A to workshops, from sales-oriented product launches to information content. There are no limits if not the imagination, whether you want to promote lighter content, or you want to create a campaign to promote services and/or products. Also keep in mind that while staying on live, you must get many Instagram likes to keep engaging viewers.
How to use Instagram live?
Creating a live Instagram is very simple, but before you get started, there are a few things you should know.
To start going live on Instagram, remember you must have more than 1000 Instagram followers to start making some money for you.
For example, you can hide your live videos from specific users as is already the case in Stories, using the same command found in “Settings” – “Options related to stories” – “Hide story.” In addition, to avoid inconveniences due to nasty comments, you can activate a preventive moderation of the same, blocking those that contain inappropriate words.
Now that you have acquired important information, you can proceed with the creation of your first directory. Here’s how to do it in a few simple steps:
- touch the camera icon located at the top left of your Instagram feed home
- select the “Live” option and then tap on ” Start a live video “
- The number of spectators will appear at the top of the screen
- while comments will appear at the bottom
- when you have finished your live, you will have to tap on the top right to end the video and click on ” End video ” to confirm
- Once you have finished everything, you can save your directory inside the roll with the “Download” button.
Instagram for business
If you are aiming to reach a large number of people to increase sales or increase newsletter subscriptions, it is really important to set up a strategy. Live Instagrams are very creative, but despite this, they require objectives and a precise plan. Here are some useful tips to get started.
Get ready for the live broadcast.
This is more of a tip than a strategy, but it’s still an important tip. If you want to make sparks during your live broadcast, you will need to prepare well and in advance, even more, if you have never done live on social networks.
Do as if you were preparing a business presentation, write a track, a storyboard, some discussion points, and write down some questions and answers that may happen to you. Then study and repeat, register to listen again, see you again and understand where to improve.
Promote your live broadcast
Your goal, with Instagram Live, should be to reach as many users as possible, and, as we said before, the best way to reach a large audience would be to enter the Explore section.
Similar to the algorithm for traditional posts, if you are able to get many viewers and equally engagement, your direct message could be reported to Instagram as high quality, therefore potentially interesting for other users. This is why it is important to start promoting your live broadcast in advance to find a large number of viewers interested in what you have to say.
You can tease both through traditional posts in the feed, and through the Stories. If you also have the opportunity to invest even a minimum budget in ADV, it is even better to reach an even wider audience.
Launch of new products
A trend in recent months has been to use the direct channel to create curiosities around new products or services or to launch. Why not? After all, Instagram is the perfect place to promote brands and brands.
This technique is successful for several reasons; one is certainly the sense of urgency that the user has towards directness. Just because users don’t know when the video will end, they will feel the need not to miss it.
Lead generation
Related to the launch of new products, you can use this strategy to collect qualified leads. In your live Instagram, don’t reveal everything the user should know about the product/service you are launching; it only reveals a few details. After the live teaser, ask your viewers to register for more information on your website. This approach will guide them in the sense of exclusivity that will encourage them to act immediately, increasing your number of hot leads.
Alternatively, always with the aim of collecting contacts, you can ask your users to fill out a form on your website indicating the questions they would like answers to during the direct Instagram. Obviously, this operation must be done a few days before the transmission.
Promotions and flash sales
If Instagram Stories are considered ephemeral content, live Instagram is even more so. Use this concept to your advantage to create a sense of urgency related to the follow-up of your direct.
One of the best ways to generate viewers and engagement is to offer a particular promotion limited to a specific period of time. Complimentary codes, discounts, and promotions. Create posts and stories a few days before, in which to announce that during the live, there will be surprises. During your live, you will only have to share the coupon or discount code with your viewers.
