Local SEO: How to Optimize for Multiple Locations
It comes as no surprise that local SEO is useful for local and online businesses. A large number of people indeed find online businesses so that they could buy online. It is also true that people find businesses near their places every day because they want to visit and buy.
For example, a person living near Fifth Avenue of New York City will prefer grocery stores in the neighborhood to save time and travel costs. How local SEO can help in optimizing for multiple locations.
This article explains how local SEO techniques can help you rank for multiple locations. Continue reading if you want to know more about Local SEO in New York.
Table of Contents
1. By Creating A Google Business Account
Making a Google My Business account is a must for all local businesses and online businesses that want to rank for local search results.
Through Google My Business account, you can make a business profile that helps you rank for a number of keywords related to your product or service.
You can add your logo, office pictures, service offerings, product offerings, address, phone number, timings, and much more through this account.
Above all, your customers will be able to find you if you have optimized this account. Your customers will be able to review your products or services.
2. Getting Reviews From Satisfied Customers
Reviews mean a lot in internet commerce as online buyers like know the views of the people who have already purchased that product.
Your business will do much better online if it has positive reviews from existing or past customers. Try to use the full potential of this option; write about your business and include important keywords.
3. Optimizing On Voice Search
Voice search is the growing trend that is not going anywhere in the near future. Your local business can perform much better through voice search optimization.
The number of people that use voice search to search local businesses on search engines such as Google and Bing is growing with time. For more details, you should read more articles.
4. Creating Stories Related To Local Events
Your business, no matter local or global, can benefit from local events. To get the most out of local events, you need to create stories related to local events.
The stories you create for local events will help you get your customers’ attention, and they will have more interest in your business. You can read more details about it online.
5. Optimizing Your Website For Mobile
The rise in voice search is taking place due to the smartphone revolution. Today, more people browse the internet from a mobile device (such as tablets and smartphones) than that of desktop devices.
If you have an in-house website developer, you should ask your developer to make your website fast and responsive for mobile devices. If you do not have a developer, you can hire one.
6. You Should Take Advantage Of Online Business Directories
The era of getting backlinks from any kind of business directories is over. However, some prestigious business listing websites such as Yelp can be beneficial for a local business.
But do not go for just every type of business directory. Before you make a business profile on a business directory, you must check the spam score of that website.
Use advanced methods to make accounts of such websites.
The Last Word: What Should You Do?
If you are a local business based in New York, you need to target people living in New York. Search Engine Optimization, Social Media Promotion, Email Marketing, and local SEO in New York can help you reach out to your true audience.
You have read how important local SEO is in boosting local search engine presence. In the end, we can say that local SEO is important for all local businesses. The businesses that are not local can also use local SEO techniques to get benefited.
If you are a local business, you should give it a try. If you do not know how to do local SEO or you just do not have enough time to do it, you can hire an expert that can do it for you. I wish you all the best with your local SEO and business growth goals.