Pros And Cons Of Using AWS Marketplace To Sell Software

Pros And Cons Of Using AWS Marketplace To Sell Software

Are you running a software company? Are you thinking of selling your software on the AWS marketplace? Do you think about the pros and cons it has to offer you? You are definitely in the right place. For how to sell on the AWS marketplace, I recommended you read it.

For selling your products, the AWS marketplace is really an amazing space to try on. But every individual company has their own requirements, on the basis of that, there is no guarantee that if this works for your competitor, it will also work for you.

So, before you move on to sell your products on the AWS marketplace, it will be better if you get the knowledge about the advantages and disadvantages that this platform has to offer you so that you can make a better decision.

Pros Of AWS Marketplace To Sell Software

So, here are the positives that AWS marketplace has to offer you. Let’s look into them.

Flexible Pricing Options

Through the AWS marketplaces, products sold as AMIs can be billed on a monthly or hourly basis. This lets the software vendors eliminate the requirement of developing a billing infrastructure and software deployment system.

For Cloud Protection Manager, many choose monthly billing options. On the other hand, some also prefer hourly-based pricing, such as computational workloads creating Big Data Applications.

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Visibility And Credibility

In the market, AWS holds a reputable position; that is why the listing of your products will get much more visibility among the large community that is present here.

Apart from this, the search tool of the AWS marketplace organically exposes relevant products to potential customers. Before the listing of the product, the AWS team scans and reviews it so the customers know that they are buying AWS-approved products.

Delivery, Tracking, And Usage Reports

AWS marketplace comes with a mechanism, which ensures that the only employees of the subscribed companies with your listed products are able to use the products along with AWS cloud.

In case they want to unsubscribe, instances are required to be terminated. AWS marketplace offers automatic reports. These reports will give you the number of customers who are subscribed.

Cons Of AWS Marketplace To Sell Software

So, now you know the advantages that AWS marketplace will offer you. Now is the time to take a look at the negatives that it brings with itself.

AWS Service Limitations

When it comes to cloud systems, including AWS, one of the main features is scalability and also the ability to increase resources up at the time if necessary. You may be thinking, what is the problem here then?

Well, you simply do not really need so many resources. Per region, most of the companies do not require over five elastic IPs. or more than 20 EC2 instances. On the basis of the average user, the default limit is set.

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Lack Of Relevant Knowledge

When it comes to an extensive and exclusive platform, like AWS marketplaces, you must have some knowledge about it to know what you are doing.

Only this way you will be able to take full advantage of the useful services and features. So, you need to invest more time, manpower, and money to educate your team about this.

Technical Support Fee

With the technical support fee, I mean to add additional costs of tech support. Make it very clear, the monthly fee you are paying only offers a limited number of supports.

In case you require any immediate assistance, you need to opt for anyone from the three support packages, they are enterprise, business, and developer. It is obviously for giving you the top team support at the time of crisis, but it also increases your monthly costs.


So, these are the pros and cons of the AWS marketplace. There may be some advantages that may not seem very useful for you. While there also can be some disadvantages that may seem not a problem at all. So, it is totally up to you. But make sure it is fulfilling the purpose of the money that you are investing for the growth of your business.

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Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.

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