The Impact Of Web Design On Website Traffic
Web design is something that contributes to playing a very important role in driving traffic to your website. This is also known to be very important specifically from an aesthetic point of view. Not only that, but it also encompasses many other aspects.
The web design of your website even affects your overall internet presence which includes conversion rates, branding traffic, and SEO. If you are looking for web design agency, then first of all you should have an idea about the impact of web designers on website traffic.
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Important Questions To Ask Regarding This
A lot of professionals and businesses understand the importance of web design. But, whether they have a clear idea about its importance or not is a matter of discussion.
This is only possible by effectively analyzing the facts. Web design matters the most and the reasons for this are listed well in the below-mentioned section:
Importance Of An Appealing Web Design
When compared to the content, design elements are considered to have more impact. These elements tend to be more robust exponentially.
It is evident from many of the research studies that whenever any of the visitors do not trust a website, about 94% of them honestly commented about the elements of web design whereas merely 6% of them are known to talk about specific content.
But, this particular study was mainly directed towards health websites. Although, the same principle applies to the other industries as well.
Below are given some of the major elements which the participants pointed out whenever they mistrust any website:
- Lack of color or boring website design
- Small print which is considered to be difficult to read
- Flamboyant ads as well as pop-up advertisements
- Complex layouts
- Slow loading intros as well as load times
Content Is Still The King
Although the role of web design might be most significant, the content is something that is still considered to be the king. In the same research study, those applicants were told to provide the reasons why they develop trust on certain sites.
Almost 83% of the participants accepted the role played by content which increases their trust towards those websites.
People are fond of those websites which are relevant, informative, clear, fresh, and unbiased. So, they enjoy when websites contribute to providing age-specific information as well as provide answers to FAQs.
Due to these reasons, you should always consider these points while looking for a web design agency.
Effects Of Web Design
As discussed in the above section, both web design, as well as content, are considered to be a very important role.
Furthermore, both of these aspects go hand-in-hand with each other. Quality design is something that will determine the success of any website.
If the design of your website is boring, then your visitors would not invest their time to read the content that you post. In this way, the web designers contribute to having a lot of impact on the website traffic.
Unattractive website design can increase the bounce rate. On the other hand, the attractive interface eventually drives traffic to your website.
Due to this reason, you should always give more priority to your website design. In this regard, you should keep in mind that your website design should be eye-soothing.
Not only that, but it contributes to having a lot of impact on other business areas such as conversion rates, branding, and SEO.
Website Design Tends To Have A Great Impact On The Conversion Rates
You should focus on understanding how web design contributes to having an impact on conversion rates. In this regard, you need to consider the below-mentioned elements:
In the concluding part, it can be said that the attractive website design contributed to have a positive impact on the website traffic. So, you should focus on understanding the huge impact of website design.
It is not just a minor choice or a preference. The design of your website is something that affects conversion rates, branding, SEO, and a lot more.
Therefore, if you are looking for a web design company, you should first consider all of these factors. Web design is something which has contributed to play an important role in how the consumers perceive your brand everywhere.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Web Design Agency, Lifestyle Design, Branding Firm, Exhibition design etc..