The Ultimate Guide to Digital Marketing for Swimming Pools Business

The world has now become digitized, so marketing should also be digital. One way to increase the business is to make it popular among the customers, and in this era, the biggest medium that makes you popular is the internet. 

A study suggested digital marketing increases 80% of your brand awareness. 70% of visitors to your website may change into customers through good digital marketing. Digital marketing is the quickest and the most effective way to upscale your pool business. Here we are providing you some strategies following them, you can increase your pool business. 

Impact of online presence on your pool business

In today’s digital age, an online presence is essential for any business, including pool businesses. Here are some reasons why having an online presence is important for pool businesses

Increased visibility

Having a website and social media presence allows your pool business to be visible to potential customers who are searching for pool services online.

Reach a wider audience

An online presence allows you to reach a larger audience beyond your local area. You can target potential customers outside your geographical region with digital marketing techniques such as SEO, social media advertising, and email marketing.

Establish credibility

A professional and informative website and an active social media presence can help establish credibility and trust with potential customers. It shows that your business is legitimate and takes pride in its online reputation.

Showcase your work

Your social media presence and owning a website allow you to showcase your pool projects and services with high-quality photos and videos. This can help potential customers visualize the quality of work you offer and make an informed decision about hiring your business.

Customer engagement

An online presence allows you to engage with customers through social media, email, and online reviews. This can help build relationships with customers and encourage repeat business.

Digital Marketing Strategies for Scaling up Your Pool Business

Optimize your website:

To ensure your online presence or to bring your business online, your first step should be website creation. If you have one, optimize it or develop it from scratch. 

 Make sure your website is user-friendly, visually appealing, and provides all the information a potential customer needs to make decisions. Include high-quality photos of your pools, customer testimonials, and pricing information. 

To optimize your website, make a simple but attractive landing page and give a direct call to action. Offer free quotes to the potential customer or some perk of hiring you, like some free service. If you are strictly busy polishing your physical business, contact Pool Pros or any other digital marketing agency to polish your digital reach. 

Search engine optimization (SEO)

If you want to increase your reach without paying for advertisements, improve your SERP ranking. SEO is crucial to increase SERP position, so optimize your website for search engines by using relevant keywords and phrases related to pool business. Use meta descriptions, title tags, and header tags to optimize your website content for SEO. 

Perform interlinking, and get a good backlink, add relevant photos to your content to improve your website SEO. Although Google has hundreds of ranking factors if you fulfill the user intent, your chances for ranking increase. Improved ranking means more customers to your pool business.  

Content marketing

Content marketing is the best source of providing solutions to your customers’ problems. You can showcase your skills and expertise through content marketing by creating videos or writing blogs on potential queries. Here are a few ways of marketing your pool business-related content.


Creating a blogging website for the pool business is an effective way to provide valuable and informative content for potential customers. Blog posts can cover a range of topics, such as pool maintenance tips, water chemistry, pool design trends, and more. 


Creating video content can be a highly effective way of engaging potential customers. You can create videos showcasing your services, customer testimonials, pool maintenance tutorials, or behind-the-scenes glimpses of their operations.

E-book and whitepapers

E-books and whitepapers can be offered as gated content, requiring visitors to provide their contact information before accessing the content. This can help pool businesses generate leads for their services.

Social media marketing

Create social media accounts on platforms like Facebook, Instagram, and Twitter to connect with potential customers. Social media platforms have millions of active users daily. 

By utilizing these platforms for marketing, pool businesses can reach a wider audience than traditional advertising methods. 

Share photos and videos of your pools, post informative content, and engage with your followers to build relationships.

Social media platforms also allow businesses to target specific demographics, interests, and behaviors of potential customers. This ensures that the advertisements are shown to people more likely to be interested in the pool business’s services, leading to higher conversion rates.

Email marketing

Increase your pool business by building an email list of potential and current customers. Send regular newsletters and promotions to keep them engaged and interested in your business.

Email marketing allows you to communicate directly with your target audience. This provides an opportunity to build relationships and establish trust with potential customers.

Email marketing also helps bring repeat business by keeping your brand on top of customers’ minds. By providing relevant and useful information in your emails, your pool businesses can build customer loyalty and encourage repeat business.

Paid advertising

Consider running targeted ads on social media and search engines to reach a wider audience. You can target specific demographics and locations to ensure your ads are seen by the right people.

Paid advertising can increase the visibility of a pool business by placing your ads in front of potential customers. This can lead to increased brand awareness and more traffic.

Paid advertising platforms provide businesses with access to detailed analytics and tracking tools. This data can help pool businesses measure the success of their marketing campaigns and make data-driven decisions to optimize future campaigns.


Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.