How to Optimize WordPress Website

How to Optimize WordPress Website

Do you need your WordPress site to load faster? In this post, we’ll go through the best practices for optimizing WordPress for speed, so that your site loads faster for visitors, which in turn improves your pageviews and search engine rankings.

Consult with the Hosting Provider

Before beginning any operations, it is essential that you inquire about your hosting provider’s product and compatibility with WordPress. They may provide you advice and suggestions on how to make your WordPress site quicker. Also, you can ask them about specific tasks to do which may boost the speed. 

Use Cache Plugin on your WordPress Website

WordPress sites are “live” in a sense. This implies that each time a user sees a specific article or page on your site, a new one is dynamically constructed.

WordPress must execute code in order to collect the necessary elements, organise them, and finally present them to the user.

With so many individuals using your site at once, this procedure may be quite time-consuming.

For this reason, every WordPress site should employ a cache plugin. WordPress sites that employ caching often see speeds increases of between 2 and 5 times. Most optimized wordpress websites such as PrimApp and  TipTop use effective plugins for optimizing the site. 

Remove unwanted and extra plugins

Whether you want to speed up your WordPress site, you can also check to see if your plugins are up to date. Your website’s load time may be negatively affected by the usage of certain plugins and services.

It’s possible to install an additional plugin for testing purposes. Once you’ve installed this no-cost plugin, it will document any slowdowns in your site’s performance.

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If plugins slow down your website, delete them or discover other alternatives..

Furthermore, the more plugins you have activated on your WordPress site, the slower it will load.

Compress the Images on your Website

Including images in your content is a great way to liven it up and increase interaction. Colored graphics increase people’s likelihood of reading your material by 80%, according to a recent study.

However, if your photos aren’t properly optimized, they might be doing more harm than good. Images that haven’t been optimized are a major cause of slowness on new websites.

Before you submit a photo directly from your phone or camera, wordpress optimization experts recommend that you utilise photo editing software to optimize your photographs for the web. Image file formats and the level of compression used in editing tools may reduce file size by as much as a factor of five. Your website’s performance will significantly enhance If you can maintain the quality as well as compress them. 

Compress the Size of your WordPress Website

After being compressed, a website’s load time decreases because of the decreased need for bandwidth.

Breeze, a caching plugin for WordPress, may be installed and activated to compress data using GZip. It will make your WordPress site faster and improve its performance ratings in various tests.

Keep your WordPress Website up-to-date

Since it’s an open source project, WordPress receives regular updates. Each upgrade will not only add functionality, but also address any vulnerabilities or flaws that may have been discovered. It’s possible that you’ll need to update your WordPress theme and plugins on a frequent basis.

Maintaining a current WordPress installation, theme, and plugins is your duty as a website owner. Failing to do so might make your site unstable, inefficient, and open to hacking.

Optimize the Homepage of your WordPress Website

Optimizing your WordPress site’s homepage is another method for increasing load speed. Simplify the appearance by removing clutter and other features that aren’t needed.

Avoid displaying the whole length of the postings, too. Only the opening paragraph or a chosen section of the text need be displayed. Too many posts being shown at once may also increase website load times. A less cluttered home page will load faster.

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Reduce the Content Displayed on Archives on Homepage

WordPress’s default setting for the homepage and archives is to show the whole article. Because of this, the loading time of your homepage, categories, tags, and other archive pages will increase.

A further drawback of displaying entire articles on these pages is that readers lose interest in going to the source material. This can cut down on your site’s traffic and the amount of time visitors spend there.

You may optimize your site’s loading speeds by displaying extracts rather than the full content on archive pages.

Remove Hotlinking from your website

A website is said to be “hotlinking” when it uses the content of another. In the case of a stolen image, for instance, the stolen image will be loaded from your site once the offending website has finished loading. As a result, your server’s storage and network capacity are being depleted.

Use Lightweight WordPress themes

WordPress offers a wide variety of attractive and functional themes. Keep in mind, though, that themes with a lot of moving parts (such as a slider, a lot of widgets, a sidebar, etc.) will slow down your server’s response time.

You should always try to make your WordPress theme as efficient as possible, or switch to a lighter theme. If you only want to host a blogging website, you may be able to get by with one of WordPress’s basic themes. 

Websites like PrimApp German and TipTop have lightweight and attractive themes that you must look at. 

Change the WordPress Login URL

The standard WordPress login address is The fact that every hacking tool, automated programme, and malicious bot on the internet is aware of this is a major issue. You may make yourself less of a target, strengthen defences against brute force assaults, and save bandwidth by redirecting visitors away from the old URL.

Errors like “429 Too Many Requests” can be avoided by changing your WordPress login URL. While this may assist keep you safe and lighten the weight on the website, it is by no means a comprehensive fix.


These are some of the best ways you can optimize your WordPress Website. Make sure to implement these points as soon as possible so that your website continues to deliver the results that you need. 

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Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.