Trade Show Booth Sizing

If you are a business owner considering entering the trade show world you should know what a great opportunity it is. There are trade shows for a huge variety of industries and many people see a large return on investment by going. However, attending a trade show doesn’t come with an instruction manual. You can learn from the veterans who have already made the mistakes by trial and error. Something that can be difficult to decide is just how big your booth should be. Obviously this decision will depend on what your overall budget is, but it will also be affected by the type of product or service you are promoting as well. Depending on which fair you are attending there may be size restrictions you will want to consider as well as transporting the booth to and from the show.

Booth Size Guidelines

In this blog post we will go over three of the most common sized booths for trade shows. Booths can be customized to fit the needs of your particular industry regardless of which size you decide to go with.

20 x 20

This is probably the most difficult size to secure a spot for in a trade show. The 20 x 20 spots are very competitive, and bigger is not always better. This size is best utilized by those who could benefit from a semi-private meeting room.

10 x 20

This is the happy medium size. There is enough room for guests to walk in and experience exhibits or have a seating area. It’s a step up from the 10 x 10 size, but not as hard to find a spot for on the show floor.

10 x 10

10 x 10 can seem small and like there is no way you could fit everything into such a tight space. But, there are some really innovative ways to use it and stay within your budget. If you are looking for a 10 x10 booth display to take to a trade show or fair then contact the experts at Expo Marketing. They can ensure that the qualities of your booth that are most important can be incorporated into the size and budget that you need.


Budget is a huge factor when choosing the size of your booth. Prices in these sizes can vary from a few thousand dollars all the way up to forty thousand dollars. There is no doubt that trade show booths are a long-term investment for your business. The ROI is proven from trade show attendance, however. Picking a booth that is the right size for your needs will pay its dividends, but that doesn’t mean you need to reach way far out of your budget.

Get a Consultation

The professionals of the trade show industry will be able to help you decide which size booth is best for your business. We recommend consulting with an expert designer that can not only help you choose the right size, but also design whichever size you choose for optimal use.


Shankar is a tech blogger who occasionally enjoys penning historical fiction. With over a thousand articles written on tech, business, finance, marketing, mobile, social media, cloud storage, software, and general topics, he has been creating material for the past eight years.