How to Make the Most of Your LinkedIn Profile

How to Make the Most of Your LinkedIn Profile

Though there are various job portals, LinkedIn has become the best platform to grab new job opportunities, hire people, and gain traction. LinkedIn is not just the platform that you will use for hiring and being hired. You can build connections and generate new leads for your business. The use of this platform has rapidly increased and continued to rise.

However, it is not easy to optimize your LinkedIn profile. Whether you have maintained your presence on this platform for hiring staff or being hired, you have to make an impressive profile. It is not just about feeding your details.

You will have to be active. Many people create their profiles on LinkedIn but do not contribute to activities. If you are not productive, you cannot achieve your goal. There is no point in creating a profile if you are not active. Here is how you can make the most of your LinkedIn profile.

Complete all basics

First off, you need to complete all basics. If you do not complete your profile, you will not get enough visibility. Add a profile picture and make sure that you have changed the visibility to the public. You will be easily found if you do this. Do not forget to write the headline and summary. The profile picture is not enough.

You will have to tell me what you do in 120 characters. Make sure that the description is clear, informative, original and creative. Try to write the most relevant keywords in the headline, so it is easier to be found.

Now coming to workplace information, do not write about all your previous jobs unless they are relevant to your job search. Do not forget to update your experience length every time. Recruiters prefer updated profiles. Add all relevant skills related to your job search.

Edit your URL

When you go to your profile, you will find a block known as Edit URL in the top right corner. Make sure that it is not a random URL set by the LinkedIn community when you create your profile.

Make a URL with your name. If you think that your name is prevalent, you can add some words that describe your personality to make it unique and different.

Upload certificates

For taking competitive advantage, upload certificates that define your skills related to the field in which you are looking for a job. Using certificates, you can stand out and increase your visibility. For instance, having a certificate as a marketing trainee, you can increase your chances of being hired.

Ask for recommendations

Most people are using LinkedIn recommendations. You can get it done in two ways: you can either send a request to your contact to write a recommendation to you or write a proposal to any contacts in the hope that they would write back to you.

However, if you want to get a recommendation, you should talk to a colleague who is within your network. You can write suggestions for each other.

Write articles

LinkedIn invites all participants to write articles. It is not just a way of increasing visibility but to add creditability to your profession. It can explain your professional point of view, and you don’t need to write articles every day. Set a schedule; upload it every third month, for example.

You can increase your effort if you find that you have interesting topics and can handle it. You can also choose a topic that is trending. Before you pick any subject to write the article, make sure that you research beforehand. Here are some of the topics you can choose for writing blogs for your LinkedIn account:

• Lessons from personal experience
• How-to guide
• Inspiring blogs to encourage readers to take actions
• Case studies
• Facts and quotes from inspiring people

Use LinkedIn Premium

Though LinkedIn basic offers some features, the LinkedIn premium will let you enjoy several benefits, for example:

• You can customize the background picture.
• You will be able to see all the people who have viewed your profile for over three months.
• Your visibility will go up.

LinkedIn Premium will set you back some money, but it is worth the benefits you get from it. In case of a lack of funds, you can apply for guaranteed payday loans for bad credit.

Now that you have got to know how you can optimize your LinkedIn profile, so when are you going to do it?

Also Read: Next Guide: How to scale in Instagram your Company

Author’s bio: Hi, I am Amilie Wilson. I work as a financial consultant at Fortnitemoney. I am also a blogger. I write on different niches like career, employment, and finance.