Healthcare Marketing 2023: Top 4 Strategies & Tips
Healthcare marketing refers to the strategy and tools healthcare groups use to increase awareness of services, build patient loyalty, and attract patients. Today, most healthcare providers engage in different marketing activities to build their brands, attract new patients, and ultimately grow their businesses. But that’s not it. Healthcare marketing helps businesses in many other ways as well.
If you want to make the switch and diversify your marketing strategy, understand the benefits of these new healthcare marketing tactics.
For the same, let’s dive into the top 4 major benefits of healthcare marketing:
- Increased brand awareness
One of the key benefits of healthcare marketing is increased brand awareness. By promoting your healthcare organization through various marketing channels such as social media, search engine optimization, and advertising, you can increase your visibility and reach a larger audience.
According to a survey by Software Advice, 83% of patients use online reviews to evaluate physicians, and 60% of patients use online reviews to evaluate hospitals. By having a strong online presence and positive online reviews, you can build trust with potential patients and differentiate yourself from competitors.
For example, Cleveland Clinic is a healthcare organization that has effectively leveraged social media to increase brand awareness. With over 3 million followers on Facebook, Cleveland Clinic regularly shares health tips, patient success stories, and other valuable content to engage with its audience and build its brand.
- Increased patient acquisition
Another key benefit of healthcare marketing is increased patient acquisition. By promoting your healthcare organization through various marketing channels, you can attract new patients and grow your business.
According to a survey by BrightLocal, 93% of consumers use the internet to find local businesses, and 60% of consumers have used a search engine to find a healthcare provider. By optimizing your website for search engines and having a strong online presence, you can increase your chances of being found by potential patients.
One effective healthcare marketing strategy for patient acquisition with optimized targeting is pay-per-click (PPC) advertising. With PPC advertising, you can target specific keywords and demographics, and only pay when a user clicks on your ad. For example, Saddleback Medical Center used a PPC advertising campaign to increase its patient acquisition. By targeting specific keywords related to their services and location, they were able to increase their website traffic and generate more leads.
- Improved patient engagement and satisfaction
By providing valuable content and resources to patients through various marketing channels, you can improve patient education and communication.
A recent survey by Accenture suggested that 68% of patients want to use digital tools to manage their healthcare, and 52% of patients are willing to switch providers for better digital capabilities. By providing digital tools such as online appointment scheduling, patient portals, and telemedicine, you can improve patient engagement and satisfaction.
One effective healthcare marketing strategy for patient engagement is email marketing. With email marketing, you can provide personalized and relevant content to patients, such as appointment reminders, health tips, and educational resources. By providing valuable content through email, you can improve patient education and communication, and ultimately improve patient satisfaction.
For example, Sharp Healthcare used an email marketing campaign to improve patient engagement and satisfaction. By providing personalized and relevant content to patients, they were able to increase patient satisfaction scores and improve patient retention.
- Improved community outreach
Finally, healthcare marketing can contribute to improved community outreach. By engaging with the local community through various marketing channels, you can build relationships with potential patients and improve your reputation.
According to a survey by Nielsen, 92% of consumers trust recommendations from friends and family over all other forms of advertising. By engaging with the local community and building relationships with local influencers, you can generate word-of-mouth referrals and increase your patient acquisition rate.
One effective healthcare marketing strategy for community outreach is social media marketing. With social media marketing, you can engage with the local community by sharing valuable content, such as health tips, community events, and patient success stories.
Additionally, by building relationships with local influencers and engaging with the community, you can generate positive word-of-mouth referrals and improve your reputation.
For example, Children’s Healthcare of Atlanta is a healthcare organization that has effectively leveraged social media for community outreach. With over 100,000 followers on Instagram, Children’s Healthcare of Atlanta regularly shares patient success stories and promotes community events to engage with their audience and build relationships with potential patients.
Bottom Line
By using effective healthcare digital marketing strategies, healthcare organizations can stand out in a competitive industry, attract more patients, and ultimately grow their business. However, in this cutthroat competitive market, standing out among other brands is quite challenging.
An effective option is to collaborate with a team of specialized healthcare marketing services professionals who specialize in this area, and one of the best choices for a healthcare marketing agency is Amura Marketing Technologies.
With over 15 years of experience, a history of timely delivery, broad market knowledge, nimble processes, and a team of 150+ digital specialists, Amura can be your ideal partner for digital transformation. So, if you’re ready to take advantage of its expertise, contact Amura Marketing Technologies today!
