5 Ways Digital Signage Improves Customer’s Experience in Your Restaurant Business
Like other hospitality industry businesses, restaurants need to cater the best experience to their customers because they play an influential part in building your brand reputation. You can ensure an exceptional experience for your customers by integrating technology like Digital Signage in your restaurant.
With digital signage, you can share multimedia content to engage, entertain, and inform your customers and upsell your dishes. Digital signage is a profitable solution for restaurants as it helps give a better customer experience without increasing costs, and it reduces the costs of managing some tasks and marketing.
Here we have shared the five most effective methods you can use digital signage to give your customers a better experience.
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Display your Social Media Wall on Digital Signage to Keep the Customers Entertained
It’s important to entertain your customers while they are waiting for you to serve their orders. Understand that your customers are hungry and can quickly get impatient while waiting. Many times they can mistake your service to be slow while in reality, they are just impatient. It will lead to a bad reputation for your restaurant and even poor reviews from them.
But you can avoid such situations if you keep them entertained. Displaying social media walls on your digital signage will keep them hooked, and you can divert their attention from waiting for orders to something more interesting.
Although the content you display on your digital signage screen is important, you need to ensure you are exhibiting an engaging content feed. Taggbox is a social media aggregator tool that you can use to create an interactive feed and even collect interactive social media content. Taggbox also shows live updates, so you can display fresh content to your customers instead of repeating it.
Make It Easy for Customers to Find a Seat with Live 3D Virtual Map on Digital Signage
You can show a virtual 3D map of your seating arrangement on digital signage and even give live updates of it. So when any new customers come to your restaurant, they can see which tables and seats are not free and which seats are empty at the moment. It will also make it easier for your customers to find their way to the empty seats without any problems.
If you place touch screen digital signage displays in your restaurants, the customers can navigate better.
Keep your Customers Excited to Eat at Your Restaurant and Upsell
You can show the images and videos of dishes prepared at your restaurant to excite new customers to taste them. Food lovers are always willing to taste new recipes, and showing the images on your digital signage will tempt them to taste your special dishes even if they came to eat a plain dinner. This way, you can upsell your best dishes to more customers.
People are always looking for discount offers and coupons but hesitate to ask in person. You can give them a perfect solution by displaying your discount offers and combo pack details on the digital signage. Customers looking for discounts will be pleased by seeing that you are offering discount deals or combo offers at your restaurant and may order an extra dish.
Keep Customers Entertained and Informed with an Updated Menu
You can display your menu on digital signage to make it easy for your customers to make an order. Digital signage enables you to edit the displayed menu. So you can add or remove the names of dishes. It helps avoid the hassle with customers. Imagine a customer orders something after seeing it on your printed menu only to find out that your restaurant is not serving it for that day. It will leave the customer in a bitter mood. You can avoid this if you are using digital signage and displaying your updated menu.
Another thing you can do with digital signage is show information on calories, fats, proteins, etc., of dishes served at your restaurant. You can also add interesting/fun facts about your servings or the ingredients used in them.
Share Your Reviews to Give Recommendations to Your First-Time Customers and Make Them Relaxed
Your new customers will be more relaxed to see positive reviews on your digital signage, and it assures them that they have chosen the right place to eat their food. Showing your restaurant’s reviews on digital signage will also help first-time customers to see recommendations of which dish and drink are the best.
When people come to a restaurant, they expect you to give them an exceptional customer experience, not just serve delicious food. Integrating Digital Signage will help you deliver a seamless experience to your customers.
Now that you have read the five different ways to use digital signage for restaurant, you should implement them on your digital signage. You can turn your first-time customers into your loyal customers and people who promote your restaurant amongst their peers.
Grace Eva is a passionate content writer with expertise in digital signage and the digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs.